Job Title: Assistant Brand Manager, LBP BD
Location: Mumbai HO
Job Brief:
Crafting innovation mixes:
Work on identifying consumer opportunities, hair care trends, global trends that have launch potential in India
Crafting the right marketing mix (including pricing, positioning, product & packaging)
Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies)
Lead product and packaging development for the innovation, including consumer testing
Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief
Strong understanding of consumers and shoppers, overall beauty & skin care landscape
Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions
Consumer Pulse:
Put the consumer at the heart of all strategy and execution.
Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.
Project management:
Strong project management skills to lead cross-functional teams for end-to-end project delivery
Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
Ensure OTIF delivery of all launch networks right from mix brief to business case, working with all cross-functional teams to land the network
Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance
Key Skills & Requirement:
• Master’s degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum 5 to 10 yrs of experience in marketing or marketing services
• Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
