Assistant Brand Manager - Kenco Coffee

Reposted 2 Days Ago
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Maidenhead, Berkshire, England, GBR
In-Office
Junior
Other • Professional Services
The Role
The Assistant Brand Manager will lead BTL activation for Kenco, manage brand communications, track performance, and collaborate with internal and external partners.
Summary Generated by Built In
Company Description

Shape the Future of One of the UK’s Fastest‑Growing Coffee Brands

At JDE UK, big things really do happen over a great cup of coffee. Home to iconic brands including Tassimo, Kenco and L’OR, we’re uniting our winning portfolio under one bold ambition: to become the number one coffee business in the market.

We’re already a powerful #2 in the Instants category, and with Kenco now driving almost 50% of total category growth, we’re at a pivotal and incredibly exciting moment. That’s where you come in.

We’re looking for passionate, creative, entrepreneurial thinkers who want to make a real impact. If you thrive in a fast‑paced environment, love bringing ideas to life, and want to help shape the future of a household‑name brand—this is your opportunity.

Job Description

As part of the Kenco brand team, you’ll play a vital role across the full marketing mix. You will lead Kenco’s BTL activation and help deliver the brand’s major category‑growth initiatives. This is a hands‑on role where your ideas matter and your execution creates real impact on shelf and online.

You’ll work across social, digital, shopper, communication, innovation, packaging, in‑store activation, and brand performance tracking—building relationships with both internal partners and top‑tier creative agencies.

If you’re ambitious, collaborative and eager to grow, you’ll thrive here.

 

What You’ll Do

  • Drive and execute the Kenco BTL communications plan, with exposure to social, digital and shopper touchpoints
  • Act as a brand guardian, partnering with creative, shopper, and media agencies
  • Champion your brand and category, working with local and global stakeholders
  • Support portfolio and range management, leading adaptation projects, packaging artwork development and in‑store deployment
  • Track brand and portfolio performance, supporting trade & marketing teams with actionable insights
  • Partner with Shopper Marketing to deliver exceptional POS activation
  • Manage and track the local marketing budget, ensuring timely and on‑budget delivery
  • Conduct competitor and market reviews to help shape strategic plans
  • Support the wider Instants team on key projects and initiatives

 

Qualifications

What You’ll Bring

  • Experience executing digital and shopper communications across social media, websites and digital channels
  • Previous marketing experience, ideally within FMCG
  • Strong analytical and data‑interpretation skills
  • Proven project‑management capability
  • Excellent communication skills and the ability to build strong relationships
  • An entrepreneurial, proactive mindset—this business moves fast and so do we
  • A positive, can‑do attitude

 

 

Nice to Have

  • 1–2 years’ experience as an Assistant Brand Manager within FMCG
  • Experience in simple design activation
  • A natural affinity for data and insights

Education

  • Degree‑level qualification

Additional Information

#li-hybrid

Top Skills

Data Insights
Digital Channels
Social Media
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The Company
HQ: Brussels
90 Employees
Year Founded: 1753

What We Do

Coffee is the fuel for almost everything that makes the company run. Jacobs Douwe Egberts Professional helps you inspire your coffee drinkers, whether you work for an office, health & care organisation or hotels. As your coffee partner, we love to develop the ideal solution alongside you. This way, we can adapt our offer to your needs and you enjoy the solution you were looking for. In short: A coffee for every cup, just the way you want it.

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