Assistant Brand Manager Dove Men & Skin Cleansing Premium Formats

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
CATEGORY INTRODUCTION
Personal Care Arabia is the largest business in Arabia at €265m in size, with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.
JOB PURPOSE
this business-critical role, you will lead Dove Men+Care and premium format expansion across Skin Cleansing Arabia, driving high-value growth in a market where ~50% of value is premium and ~30% is super premium, with masstige growing at ~20%.
You will own end-to-end innovation and growth for two core strategic pillars:
• Dove Men+Care, as a key growth engine with a ~€30M opportunity and a clear roadmap to reach ~€5M within two years with 3× growth potential
• New premium formats, expanding Lux, Dove, and Dove Men+Care into high-value spaces (scrubs, oils, serums)
This role is central to unlocking premiumization, building social-first demand creation platforms, and accelerating the shift of Skin Cleansing Arabia towards higher value tiers.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
As ABM Lead – Dove Men+Care & Premium Formats, Skin Cleansing Arabia, you will:
- Own the Dove Men+Care business, driving end-to-end growth strategy, innovation pipeline, and market expansion
- Lead the male grooming acceleration agenda, unlocking ~€30M opportunity and building a scalable growth engine
- Own new premium format expansion across Lux, Dove, and Dove Men+Care (scrubs, oils, serums)
- Drive end-to-end innovation landing for both DMC and premium formats (from concept to in-market execution)
- Build social-first communication platforms to recruit new consumers and drive premium trade-up
- Identify and unlock white spaces across male grooming and premium formats, shaping future portfolio strategy
- Partner cross-functionally to ensure seamless delivery and scale-up of innovations
- the P&L of the brand across Arabia
WHAT YOU WILL NEED TO SUCCEED
Experiences & Skills
• A minimum of 2 years of experience in marketing, with a proven track record of success
• Strong understanding of business dynamics, with the ability to derive insights
• Exceptional project management skills with a demonstrated ability to execute initiatives effectively, managing multiple stakeholders to ensure timely and complete delivery
• Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
• Proven experience in leading cross-functional teams to successfully deliver projects from conception to execution
• Experience in the development and launch of consumer and shopper-relevant innovations, as well as relaunching existing products
• Strong analytical skills and comfort with data, enabling sharp identification of issues and opportunities based on available information
• Ability to monitor progress and take decisive action. Willingness to thrive in a fast-paced, dynamic environment characterized by rapid growth and ongoing innovation within the portfolio.
Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.