Assistant Brand Manager, Asahi Portfolio
REPORTS TO: Asahi portfolio, Senior Brand Manager
DIRECT REPORTS: None
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
ABOUT THE ROLE
We're looking for an ambitious, commercially minded marketer to help grow two of Ireland's leading super premium beer brands – Peroni Nastro Azzurro and Asahi Super Dry.
As Assistant Brand Manager, you'll support the delivery of integrated marketing campaigns that build brand relevance, recruit new consumers and drive commercial growth across the Island of Ireland. Working across On Trade, Off Trade and Out-of-Home channels, you'll collaborate with internal teams, external agencies, customers and our global brand owners to bring best-in-class campaigns to life.
This is a hands-on, dynamic role with exposure to brand strategy, PR, social, experiential, shopper marketing, innovation and consumer marketing - ideal for someone looking to take the next step and accelerate their career in premium FMCG.
KEY RESPONSIBILITIES
- Support the development and execution of annual brand plans across the Asahi Portfolio at Richmond Marketing.
- Deliver integrated campaigns across PR, social, experiential and trade marketing.
- Lead key brand activations including NPD launch and promotion, events, sampling campaigns and customer activations.
- Work closely with Sales, Category and National Account teams to deliver customer marketing and commercial plans.
- Identify consumer, customer and market opportunities to drive brand growth.
- Monitor campaign performance, manage budgets and report results to key stakeholders, including Asahi UK.
KNOWLEDGE, SKILLS & EXPERIENCE
The ideal candidate will have:
- 3+ years' marketing experience, ideally within FMCG or consumer brands.
- Strong commercial awareness and project management skills.
- A proactive, self-starting attitude with the confidence to take ownership.
- Excellent communication and stakeholder management skills.
- A passion for brands, culture and consumer trends.
- Strong organisational skills with the ability to manage multiple projects.
Skills Required
- 3+ years marketing experience, ideally within FMCG or consumer brands
- Strong commercial awareness
- Project management skills
- Proactive, self-starting attitude with confidence to take ownership
- Excellent communication and stakeholder management skills
- Passion for brands, culture and consumer trends
- Strong organisational skills with ability to manage multiple projects
What We Do
At Richmond, we aim to keep pace with Ireland’s changing society, offer innovative brands which appeal to the modern Irish consumer and to be Ireland’s premium beverage brand builder. The success of our business is based on our world-class stable of premium brands that we market and distribute in Ireland. We bring an innovative perspective to everything we do and we are committed to adding value to our customers and all those we work with. Our History. Founded by Barry Connolly in 1992 Richmond Marketing has introduced exciting and innovative brands to the Irish market place. Working at Richmond. Fundamental to our success is the creativity of our people, their constant enthusiasm, adaptability and their unremitting passion to deliver results for consumers and customers alike.. The way it works. Our business is divided into three areas: Sales, Marketing and Finance. It doesn't matter what team you are in or what level you are, we all work together to get the job done.. We have about 70 people in our sales team. They are responsible for all our customers, from the major supermarkets and cash and carries to pubs, restaurants and nightclubs. They are supported by national account managers who help the sales team deliver their business objectives whilst helping the major retailers deliver theirs. In Marketing we have over 20 people. We have Marketing Managers, Brand Managers, Trade Marketing Managers and staff to support them and help make things happen. Our Finance area has 30 people. Not just the accountants but also our administrators, Customer Service team, Logistics team and IT support team. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
