Associate/Assistant Vice President of Online Strategy & Enrollment
Lead a bold effort to grow online undergraduate enrollment, opening doors for adult learners seeking flexible, career-focused degrees. In this high-impact leadership role, you will shape and scale the future of online undergraduate education at Illinois College.
The AVP will have broad influence across marketing and enrollment, partnering closely across enrollment and academics to align program development with workforce demand. The successful candidate will bring creativity, urgency, and a deep commitment to serving adult learners seeking flexible, career-relevant degrees.
The AVP will join a leadership team that values initiative, supports innovation, and invests in growth. With strong institutional momentum and a clear goal, this is an opportunity to build something meaningful and see the results.
What You’ll Do
- Lead the strategy and execution to significantly grow online undergraduate enrollment, with clear ownership of outcomes
- Design and optimize the adult learner journey, refining strategies from first inquiry through enrollment, with a focus on removing barriers and improving conversion
- Drive integrated marketing and enrollment efforts, aligning digital strategy, communications, and admissions to generate and convert high-quality leads
- Build and leverage external partnerships to expand reach and create new enrollment pipelines with community colleges, industry leaders, school districts, and service providers.
- Collaborate with enrollment and academic leadership to inform program expansion in high-demand fields and ensure alignment with market needs
- Work across departments to align systems, processes, and messaging in support of a seamless student experience
- Champion the needs of adult learners, ensuring programs and services reflect their goals, schedules, and realities
- At least seven years of demonstrated success growing enrollment for online programs and/or adult learners
- Strategic mindset paired with demonstrated execution and results
- Experience leading integrated marketing and enrollment efforts, including digital lead generation and conversion strategies
- Ability to work across organizational boundaries and influence
- Experience building or leveraging partnerships to drive enrollment growth
- Skill using data to inform decisions and adjust strategy in real time
- A collaborative leadership style that brings people together around shared goals
- Enthusiasm for working in a mission-driven environment that blends access, outcomes, and student success
- Bachelor’s degree required, advanced degree preferred.
Additional Details
Job Title: Assistant/Associate Vice President of Online Strategy & Enrollment
Department: Office of Admission
Reports to: Vice President of External Relations
Status: Full Time, Salary, 12 month
Date Last Revised: April 2026
Salary Range: $115,000 - $135,000
Benefits Information: To view benefit information related to this position, please visit this link.
About Illinois College:
Illinois College is a residential, private liberal arts college located in the heart of Illinois, 70 miles northeast of Saint Louis, Missouri, and 30 miles west of Springfield, the capital of Illinois. True to its founding vision in 1829, Illinois College is a community committed to the highest standards of scholarship and integrity in the liberal arts. The College develops in its students qualities of mind and character needed for fulfilling lives of leadership and service, fostering academic excellence rooted in opportunities for experiential learning while preparing students for lifelong success.
Skills Required
- At least seven years of demonstrated success growing enrollment for online programs and/or adult learners
- Strategic mindset paired with demonstrated execution and results
- Experience leading integrated marketing and enrollment efforts, including digital lead generation and conversion strategies
- Ability to work across organizational boundaries and influence
- Experience building or leveraging partnerships to drive enrollment growth
- Skill using data to inform decisions and adjust strategy in real time
- A collaborative leadership style that brings people together around shared goals
- Enthusiasm for working in a mission-driven environment
- Bachelor's degree required, advanced degree preferred
What We Do
Illinois College is a top-ranked liberal arts college located in Jacksonville, Illinois, known for its Graduate Ready commitment to students. It aims to build an international reputation for inspiring achievement and empowering students to make a difference in the world.
