Job Description:
The Assistant / Associate Specialist, Brand Experience Digital role will lead end-to-end strategy development and execution for the Hollister site and app. They are a core member of the brand experience pod, ensuring that brand marketing campaigns are translated through customer-facing messaging in internal digital channels. They partner with several cross-functional teams across the organization, including Merchandising, Marketing Creative, and Digital Operations. The Digital Specialist is the subject matter expert in digital content strategy, bringing critical thinking and creative problem-solving to maximize internal digital campaign and product support.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
- Owns site and app (seasonal and weekly) marketing content strategy, optimization, and planning. Sees through content updates for owned channels from planning to execution
- Understands how other marketing channels (like paid, social, affiliate, etc) work together to form total customer journey by partnering closely with other channel owners
- Partners closely with Data & Analytics, customer insights, and product/UX to understand data behind customer journey
- Marketplace expert- is relentless about patterning and understands what competitors are doing
- Reviews and proofs all seasonal & weekly content, ensuring strategy and brand cuts through in marketing. Provides strategic feedback and voices curiosities on marketing content.
- Owns seasonal and weekly site and app learning agenda, including seasonal A/B testing
- Partners with ECM, Audience Strategy, Site Merch, Promo Planning and Digital Operations to have deep understanding of current site capabilities, e-spots, audiences, and audience goals
- Ensures the right digital content is shown to the right customer audience at the right time
- Supports seasonal planning and new digital initiatives, helping translate strategic priorities into customer-facing digital experiences
- Provides strategic recommendations during content reviews, planning discussions, and leadership shareouts
- Monitors site and app experiences to ensure content accuracy, brand consistency, and executional excellence
What Do You Need To Bring?
- Bachelor’s Degree or related experience
- 3+ years of experience in digital channels (marketing experience preferred, general digital experience required)
- Jira, Mural or Figma experience is a plus
- High attention to detail, organization, and time management
- Strong conceptual analytical skills
- Experience collaborating in a highly cross-functional organization
- Strong understanding of digital customer experiences and performance metrics
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
Skills Required
- Bachelor's degree or related experience
- 3+ years of experience in digital channels
- Marketing experience
- High attention to detail, organization, and time management
- Strong conceptual analytical skills
- Experience collaborating in a highly cross-functional organization
- Strong understanding of digital customer experiences and performance metrics
- Experience with Jira, Mural, or Figma
What We Do
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic Abercrombie & Fitch brand was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better anything. The Hollister brand believes in liberating the spirit of an endless summer inside everyone and making teens feel celebrated and comfortable in their own skin. Gilly Hicks, offering intimates, loungewear and sleepwear, is designed to invite everyone to embrace who they are underneath it all. Social Tourist, the creative vision of Hollister and social media personalities, Dixie and Charli D’Amelio, offers trend forward apparel that allows teens to experiment with their style, while exploring the duality of who they are both on social media and in real life. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 730 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com, www.abercrombiekids.com, www.hollisterco.com, www.gillyhicks.com and www.socialtourist.com. Working at A&F Co. We strive to create inclusive, welcoming, omni-channel experiences for our global customers. Every day, our associates show up and empower one another to stay curious and push boundaries. We hold our work and our ideas to the highest caliber, and ourselves to the highest character. We coach, mentor, care, and bring our best selves every day, because we are in this together. Whether you lead yourself, a team, or the company, everyone has a voice at A&F Co.
