The Role
Supports regional sales growth for construction chemical admixtures by managing customer and dealer relationships, developing project opportunities, meeting sales and collection targets, and coordinating technical support. Responsibilities include site visits, quotations, negotiations, pipeline and forecast management, competitor analysis, distributor development, product trials, delivery coordination, receivables follow-up, and sales reporting across the assigned territory.
Summary Generated by Built In
Assistant Area Sales Manager - Admixture
Job overview
The Assistant Area Sales Manager - Admixture will support regional sales growth for construction chemical admixture products by managing customer relationships, developing new business opportunities, and coordinating technical and commercial support for ready-mix concrete producers, contractors, precast manufacturers, and project stakeholders. This onsite role requires regular market visits, sales planning, pipeline management, and collaboration with technical service, operations, and finance teams to achieve revenue, volume, and collection objectives.
Job details
- Requisition number: 9757
- Industry: Protecton-Admixture
- Employment type: Onsite
- Location: Lucknow
- Department: Protecton-Admixture
- Experience: 3-6 years of relevant sales or business development experience in construction chemicals, concrete admixtures, ready-mix concrete, cement, building materials, or related B2B industrial products. Experience managing dealer networks, project sales, key accounts, and receivables is preferred.
- Compensation: Competitive salary commensurate with experience, along with performance-based incentives, travel reimbursement, and applicable company benefits.
- Opening status: Active
- Applications open: 2026-10-08T12:11:32.000Z
- Applications close: 2026-10-08T12:12:36.000Z
Responsibilities
- Achieve assigned sales volume, revenue, margin, and collection targets for admixture products within the designated area.
- Develop and maintain relationships with ready-mix concrete producers, contractors, precast companies, consultants, developers, and channel partners.
- Identify new projects, customers, and market segments to expand the regional sales pipeline.
- Conduct regular customer and project site visits to understand requirements, recommend suitable product solutions, and resolve commercial issues.
- Coordinate with technical service teams for product trials, concrete mix optimization, application support, and complaint resolution.
- Prepare quotations, negotiate commercial terms, secure orders, and ensure timely conversion of opportunities into sales.
- Maintain accurate customer records, opportunity pipelines, sales forecasts, visit reports, and market intelligence in the CRM system.
- Monitor competitor activity, pricing trends, new product launches, and regional market developments; provide actionable feedback to management.
- Support distributor and dealer development through onboarding, training, performance reviews, and joint customer visits.
- Coordinate with supply chain, operations, and logistics teams to ensure product availability and timely deliveries.
- Follow up on outstanding payments, monitor credit exposure, and support collection activities in accordance with company policy.
- Prepare periodic sales reports, territory plans, demand forecasts, and business review presentations.
- Ensure all sales activities comply with company policies, pricing guidelines, safety standards, and ethical business practices.
Required skills
- B2B sales and business development
- Knowledge of concrete admixtures, construction chemicals, or building materials
- Customer relationship management and key account handling
- Project sales and specification selling
- Sales forecasting, pipeline management, and target achievement
- Negotiation, quotation preparation, and commercial closing
- Market mapping and competitor analysis
- Receivables follow-up and credit control
- Strong verbal and written communication skills
- Proficiency with CRM systems, Microsoft Excel, PowerPoint, and reporting tools
- Ability to travel extensively within the assigned territory
- Valid driving license where required
Preferred qualifications
- Bachelor's degree in Civil Engineering, Chemical Engineering, Construction Management, Business, Marketing, or a related field
- Experience selling to ready-mix concrete plants, contractors, developers, consultants, or precast customers
- Technical understanding of concrete mix design, cementitious materials, and admixture applications
- Experience working with channel partners, distributors, or dealer networks
- Prior experience in a regional or territory sales role
- MBA or postgraduate qualification in Sales, Marketing, or Business Management
Skills Required
- 3-6 years of relevant sales or business development experience in construction chemicals, concrete admixtures, ready-mix concrete, cement, building materials, or related B2B industrial products
- B2B sales and business development experience
- Knowledge of concrete admixtures, construction chemicals, or building materials
- Customer relationship management and key account handling
- Project sales and specification selling experience
- Sales forecasting, pipeline management, and target achievement
- Negotiation, quotation preparation, and commercial closing skills
- Market mapping and competitor analysis skills
- Receivables follow-up and credit control experience
- Strong verbal and written communication skills
- Proficiency with CRM systems, Microsoft Excel, PowerPoint, and reporting tools
- Ability to travel extensively within the assigned territory
- Valid driving license where required
- Bachelor's degree in Civil Engineering, Chemical Engineering, Construction Management, Business, Marketing, or a related field
- Experience selling to ready-mix concrete plants, contractors, developers, consultants, or precast customers
- Technical understanding of concrete mix design, cementitious materials, and admixture applications
- Experience working with channel partners, distributors, or dealer networks
- Prior experience in a regional or territory sales role
- MBA or postgraduate qualification in Sales, Marketing, or Business Management
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The Company
What We Do
Berger Paints India is an Indian company specializing in paint and coating solutions, with a history dating to 1923. It aims to be a globally recognized coatings specialist and reports leading positions in India and Asia. The company manufactures and sells across India, while maintaining international operations or partnerships involving Russia, Nepal and Poland. Its mission emphasizes innovative customer solutions and shareholder value.
