Asset Generalist - Advertising, Episodic & Immersive

Sorry, this job was removed at 02:08 p.m. (UTC) on Thursday, Nov 05, 2026
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London, Greater London, England, GBR
Hybrid
Entry level
Digital Media • Virtual Reality • Design
The Role
Creates and maintains high-quality CG assets for advertising, episodic, and immersive projects, with emphasis on creature modeling, texturing, UVs, and look development. Collaborates with production, leads, supervisors, clients, and other departments to meet quality and schedule requirements. Maintains asset pipeline workflows, presents work for review, updates assets as needed, and supports junior CG team members.
Summary Generated by Built In

Framestore is looking for an Asset Generalist to join us in the London office.

This is a wide-ranging role within the asset team that will be responsible for asset creation across a variety of high end content, including Advertising, Episodic, and Immersive projects. The Asset Generalist will be expected to take a hands-on approach to creating highly accurate and efficient CG assets across a variety of styles. For this role in particular, we’d like candidates to have an especially strong background in modelling, ideally creatures, but they should also have considerable knowledge of texturing and an understanding of look development.

This will be a fixed term role and project-specific initially. You will need to be based in the UK (unfortunately we can not offer visa sponsorship for this role) and available to start 23rd November until the end of January 2027.

Responsibilities:

  • Execute accurate texturing and all types of assets, capturing accurate surface qualities for CG creatures and hard surface assets

  • Creating models as briefed and/or in line with reference materials

  • Understanding and following outlined naming conventions

  • Maintaining and enforcing a strong pipelined workflow for asset building across the team whilst ensuring it's continued evolution

  • Presenting models for progress review to leads, supervisors and clients

  • Ensuring consistency of UV mapping

  • Communicating with other departments and production in order to ensure that the asset meets relevant requirements

  • Making changes or updates to assets as required

  • Ongoing communication with production and leads regarding schedules and deadlines

  • Staying on schedule and meeting set deadlines while maintaining the highest levels of quality

  • Providing support to junior members of the CG team and assisting in their continued development of skills.

  • Extensive working knowledge of Substance Painter and/or Mari

  • Good working knowledge of Maya and Zbrush

  • Creative, resourceful and with strong spatial awareness

  • Able to interpret and follow reference material to create clean, highly detailed and accurate assets

  • Efficient with layout of UVs and awareness of texture requirements

  • Strong polygonal subdivision modelling skills

  • Strong interpersonal and communication skills

  • Able to organise own workflow in a meticulous manner

  • Able to work well within a team

Additional desirable skills:

  • Creative conceptual sculpting

  • Knowledge of anatomy

  • Knowledge of other areas of the pipeline groom, CFX, lighting, layout

  • Knowledge of Arnold/Houdini

  • Traditional art skills

  • Photography experience for texture capture

Accessibility Statement

Our London studio is fully accessible, with step-free entry, accessible toilets on all floors, and quiet spaces available. We are committed to supporting disabled colleagues and providing an inclusive workplace for everyone.

We review all applications manually and do not use artificial intelligence to screen candidates. If you require any adjustments or support during the application process, please let us know—we are happy to accommodate your needs.

Skills Required

  • Extensive working knowledge of Substance Painter and/or Mari
  • Good working knowledge of Maya and ZBrush
  • Strong polygonal subdivision modeling skills
  • Experience creating accurate, detailed CG assets from reference materials
  • Efficient UV layout skills and awareness of texture requirements
  • Understanding of texturing and look development
  • Strong spatial awareness
  • Strong interpersonal and communication skills
  • Ability to organize workflow meticulously and meet deadlines
  • Ability to work effectively within a team
  • Creative, resourceful approach to asset creation
  • Creative conceptual sculpting
  • Knowledge of anatomy
  • Knowledge of groom, CFX, lighting, or layout
  • Knowledge of Arnold or Houdini
  • Traditional art skills
  • Photography experience for texture capture

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The Company
HQ: London
2,620 Employees
Year Founded: 1986

What We Do

Framestore brings extraordinary ideas to life in any space or screen through craft, imagination and technology. Offices in London, New York, Los Angeles, Montréal, Chicago, Melbourne, Vancouver, and Mumbai. Current film projects include: Fantastic Beasts: The Crimes of Grindelwald, Detective Pikachu, Dumbo, Captain Marvel, Alita: Battle Angel and Mary Poppins Returns. We were the recent proud recipients of both the BAFTA and Academy Award for our VFX on Blade Runner 2049. Visit our website for current vacancies in film, advertising and content: https://www.framestore.com/careers

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