WeLocalize

ASO Specialist

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Hiring Remotely in Spain

Remote

Machine Learning • Natural Language Processing

The Role

About Adapt

Adapt (a Welocalize company), is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production and performance measurement. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility for work-life balance.

Our culture is built on curiosity and we are looking for team members who have a passion for learning about the developments in the industry, their clients and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

We are looking for an experienced App Store Optimization (ASO) Specialist to support our mobile app growth initiatives. In this freelance role, you will be involved in the ASO strategy and reporting, helping us drive visibility, downloads, and conversion performance across iOS and Android platforms.

This role will initially require 5-10 hours of work over the next 12 months to work across 2 accounts with the possibility to collaborate in more projects/clients with time.

Main Duties

Develop and execute data-driven ASO strategies across App Store and Google Play.
Conduct keyword research and optimize metadata (titles, descriptions, tags) to improve search rankings and visibility.
Design and implement A/B tests for creative assets (icons, screenshots, videos).
Monitor and report on performance using Looker Studio, delivering clear, actionable insights.
Track competitive landscape and identify growth opportunities using tools like AppTweak, App Annie, and Sensor Tower.
Stay current with mobile marketing trends and store algorithm updates.
Collaborate with cross-functional teams (product, content, and analytics) to align ASO efforts with broader growth goals.
Ensure deliveries are on time and at a high-quality standard

Requirements & Experience

Proven experience in ASO for mobile apps across both iOS and Android.
Strong expertise in ASO tools such as AppTweak, App Annie, or Sensor Tower.
Proficiency in Looker Studio for data visualization and performance reporting.
Up to date on the latest ASO trends, store best practices, and mobile user behavior.
Excellent verbal and written communication skills in English.
Highly analytical, detail-oriented, and comfortable working independently.
Familiarity with localization and global ASO strategies.
Experience and knowledge of Excel are essential
Experience with Search Engine Optimization (SEO) would be ideal

You need to

Be passionate about mobile and digital marketing
Be organised, determined and persistent
Be self-driven & results-oriented, with a positive outlook
Have excellent written and verbal communication skills
Be a natural forward planner who critically assesses own performance
Have meticulous attention to detail with a very analytical mindset

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The Company

HQ: New York, NY

2,331 Employees

Year Founded: 1997

What We Do

Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 250,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our people work across offices in North America, Europe, and Asia serving our global clients in the markets that matter to them. • Global team of 2,100+ • Offices in North America, Europe and Asia • Quality Certifications: ISO 9001:2015, ISO/IEC 27001:2013, ISO 17100:2015, ISO 13485:2016, ISO 18587:2017 • Accredited professional translators and interpreters for 250+ languages www.welocalize.com