Job Description:
Job Title: ASM West- OOH
Job Location: Mumbai
Business Unit: Mars Wrigley India
Job Purpose:
- Develop, influence and drive the implementation of the growth agenda in the area. Realize growth through the opportunities addressed by maximizing opportunity from the following levers of markets, channels, infrastructure, people and enablers.
- The ASM at MARS role serves the purpose of translating business strategies into suitable actions for specific geographies on the one hand while leveraging local level opportunities to drive Physical and Mental availability.
Key Responsibilities-
Planning Role:
- Set, monitor and deliver key business and S&D objectives at period, quarter and Annual levels
- Develop those key markets of OOH where the potential of captive audience is there.
- Ensure key accounts & new outlet strategy is defined properly for all types of OOH accounts
- Influence Key stakeholders such as LM, Trade Marketing, Sales Development and Marketing to align and garner necessary support to meet growth ambitions in the mid to long term
- Maximize throughputs of trade spends (as per agreed norms) and ensure delivery of In Store Visibility and execution as per MARS standards leveraging tools available
People Function:
- Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programs as designed by the company
- Coach SO’s on the Mars OOH strategy – which will be a different from General Trade.
- Design a capability program for OOH associates which will clearly articulate the sub channels the salesman will target
- Recruit desired numbers of FSAs of targeted profiles for a particular sub channel within specific timeline
Administration:
- Conduct Period meetings as agreed norms to monitor performance levels across cities, SO, Distributors and Brands
- Ensure efficient backend administration by way of claim submissions, expense statements, account reconciliations etc.
- In conjunction with LM, ensure a higher level of forecast accuracy on a period level and align with regional Supply chain teams to ensure efficient service levels to customers
Job Specifications/Qualifications:
- 5+ years in food/beverage/Pharma/Alco Bev environment
- 3+ years as ASM in western region along with exposure of managing Key Account & Government Liaisoning is mandatory
- MBA from Tier 1/Tier2 Institution is preferred.
Top Skills
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
