ASIA Regional Sr. Commercial Execution Manager

• Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world. 

• The Asia Senior Commercial Execution Manager is responsible for driving and implementing strategic commercial excellence initiatives across the Asia region. This role plays a critical part in ensuring a structured and effective Plan-Do-Check-Act (PDCA) cycle, optimizing salesforce effectiveness, enhancing customer engagement with the digital transformation and AI utilization, and embedding best-in-class PDCA excellence and commercial capabilities to accelerate sustainable growth.

• The role collaborates closely with country teams, regional leadership, and cross-functional stakeholders to strengthen commercial capabilities, refine market strategies, and align execution with business objectives. This position is pivotal in ensuring the successful implementation of PDCA framework and digital enablement across Asia.

Commercial execution strategy and effectiveness

• Develop and execute the Asia Commercial Execution roadmap in alignment with the Asia Mid-Term direction and corporate objectives.
• Lead the Commercial PDCA framework implementation, ensuring consistent adoption across all Asia markets.
• Identify market dynamics, customer insights, and competitive landscapes to drive data-driven decision-making.
• Work with cross-functional teams to enhance Segmentation & Targeting (S&T) strategies for effective customer engagement.

Sales Force Effectiveness (SFE) & Performance Management

• Lead the development and execution of SFE initiatives, ensuring structured performance tracking and optimization.
• Review the implementation of Key Goal Indicators (KGI) & Key Performance Indicators (KPI) for countries, ensuring logical design and continuous improvement.
• Enhance the commercial teams’ capability in utilizing CRM and data analytics to optimize field force deployment.
• Drive the annual sales incentive scheme design & implementation, ensuring fairness, motivation, and alignment with business priorities.

Digital & AI Integration in Commercial Execution

• Lead AI and digital utilization initiatives to enhance commercial execution and customer engagement.
• Collaborate with internal stakeholders to define digital tools & platforms that enhance productivity and effectiveness in sales & marketing.
• Support the implementation of omnichannel engagement strategies, ensuring a seamless and data-driven customer interaction.

Stakeholder Engagement & Capability Building

• Act as a strategic business partner to country-level commercial teams, ensuring best practice sharing and capability building.
• Conduct regional commercial PDCA excellence workshops and training to enhance team competencies.
• Work closely with the PJS of the Asia region and each country to ensure integrated commercial execution.
• Lead cross-functional projects that drive operational efficiency and revenue growth.

Leadership & Change Management

• Champion a culture of continuous improvement and accountability within commercial teams.
• Influence and align key stakeholders on commercial excellence strategies, ensuring consistent execution across markets.
• Drive change management initiatives to enhance agility and adaptability in commercial execution.

• At least Bachelor’s Degree in Marketing, Business Administration/Management, Science, Pharmacy or equivalent is required.
• Ophthalmic products, industry and market knowledge in pharmaceutical, especially in depth understanding of the market in Asian countries is required.
• In total, Sales and Marketing experience for Pharmaceutical business is required.(Min. 6years is desired but depend on actual capability and performance)
• Similar working experience with Min. 3 years Commercial Excellence Manager is required.
• Marketing experience for Pharmaceutical business is desired. (Min. 3years is desired but depend on actual capability and performance)
• Demanding for analytical capability/creativity/cooperativeness
• Must to experinced in Digital Transformation & AI Utilization (Digital Customer Engagement & Digital Imprementation flatform)
• Possible to work Remotely (Who lives in: Singapore, Malaysia, Philippines, Taiwan, Korea) 
• Fluent English, spoken & written and as a Second language as one of above countries. 

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer.  We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.

*Please note that team assignments may be subject to future changes