Asia Regional Sales & Business Development Leader

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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Robotics • Analytics • Energy
The Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing.  By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Global Sales & Portfolio Manager - General Industries Segment


 

JOB PROFILE SUMMARY
Conducts proactive business development aligned with the division's strategy in countries where business
conditions require increased attention and focus. Provides business support, including expertise in products,
applications, solutions, and segment and customer (group) support for the assigned product portfolio, ensuring
profitable business growth and sustainable deployment of the division's strategic plan.
ROLES & RESPONSIBILITIES
CORE RESPONSIBILITIES

• Defines, develops, and executes the strategies and business plans related to focus segments, channels, and
applications for identified markets in collaboration with the Sales and Marketing teams.
• Ensures the strategies and business plans are aligned with the overall division’s strategy to achieve defined
targets.
• Defines Key Performance Indicator (KPI) targets for existing products as well as new product launches in
collaboration with the Marketing function and ensures their achievement.
• Defines marketing and sales targets and establishes appropriate metrics and measurement tools to
effectively monitor performance in the region, in collaboration with all relevant stakeholders.
• Ensures profitable business growth focused on orders, revenues, margins, market shares, and customer
satisfaction, as well as the implementation of particular product, application, and segment initiatives, in
collaboration with the division stakeholders.
• Oversees the implementation of activities for agreed cross-divisional, product group, and regional initiatives.
• Supports the organization in the execution of product launches and customer events when required.
• Understands segment, channel, and customer needs in the market and creates new business opportunities.
• Develops and implements product support and training to ensure high customer satisfaction in collaboration
with Product Management and the global team.
• Manages commercial and technical support for the Sales team in collaboration with the relevant stakeholders.
• Supports continuous improvement of Net Promoter Score (NPS) by overseeing the execution of customer
satisfaction surveys, analyzing results, and taking corrective actions as necessary.
• Ensures effective approach to global and regional accounts.
• Shares functional best practices and lessons learned across the organization.
LICENSE TO OPERATE / CORE VALUES
• Ensures all staff (under scope) understand ABB’s core values and group safety and integrity standards and
act accordingly.
• Implements and ensures compliance with the ABB code of conduct, global and local standards, tools, policies,
and processes in their assigned area.
• Ensures adherence to all internal and statutory regulations and policies pertaining to the teams in scope.
• Ensures integrity and compliance with ABB values and ethics in all activities across all teams in scope.
• Accountable for the health and safety of all employees and contractors for the teams in scope, and
continuous improvement in Health, Safety, and Environment (HSE) processes and integrity performance.
COLLABORATION / LEADERSHIP
• Coordinates contingency and business continuity with the existing process(es) in collaboration with regions
and relevant stakeholders.
• Supports the collaboration between Marketing and Sales teams, regions, functions, global product groups,
factories, and relevant stakeholders.
• Guides and supports Product Marketing and Sales teams to ensure the right capabilities are in place.
• Acts as the interface/bridge between factories and countries.
• Ensures that their own area of responsibility is properly organized, staffed, and directed.
• Builds an effective, capable, and high-performing organization.
• Develops talent, appoints managers, and reviews effectiveness.
JOB SKILLS
• Portfolio Management
• Business Strategy
• Market Intelligence
• Go-to-market Strategy
• Customer Experience Success
• Regulation & Legal Compliance
• Pricing Excellence
• Budget & Performance Targets
• Content Management
• Communications & Public Affairs\Digital Marketing
• Marketing Campaign & Channel Support
• Marketing Strategy
• Platform Management

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

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The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

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