Fender Musical Instruments Corporation is a world famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") South Korea marketing team, we will connect the culture and product legacy of Fender with Korean consumers and musicians, support them at every stage of their music career.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are searching for an Artist Marketing Manager based Seoul, South Korea. This position will be responsible of maintain and develop the network of artists, musicians and producers for FMIC brand and its products.
Essential Functions:
- Develop 3-year-strategic plan for Fender Music Korea Artist Marketing, including: number of artists, genre, tier, supporting program & KPI.
- Maintain existing artist relationships, explore, and recruit new relationships to Fender family.
- Closely collaborate with brand marketing and ecommerce to identify key artists for brand campaigns, events, content, social and ecommerce initiatives. Contribute authentic creative input from artist perspective.
- Develop artist product programs, including but not limited to artist signature products, artist mod-shop, artist seeding and artist purchase program. Support artists with their product requirements.
- Establish, manage and build an effective, on-going, artist feedback process on products to deepen Fender Music Korea’s understanding of professional user experiences, product concepts, strategies and overall brand positioning efforts.
- Own and drive the Fender Music Korea Artist Marketing dashboard including weekly, monthly, quarterly, and annual reporting of activation, stage presence, social media exposure/performances and other presentations and reports as needed.
- Close communication with US, EMEA, APAC artist marketing teams to localize artist content, support global artists’ South Korea tour/performance/appearances.
- Lead annual Fender Next Campaign from South Korea side.
- Collaborate with operation marketing manager to plan and manage artist seeding inventory & artist marketing budget.
- Additional duties as assigned.
Qualifications:
- 5+ years’ experience in similar role for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media.
- Experienced and comfortable of communicating with artist and musicians directly with professional manner.
- Expert level knowledge and passionate about Fender brand and products. A guitar and/or bass player.
- Ability to effectively work with artists, business team, product team, and vendors. Capability of juggling a multitude of tasks with varying deadlines. Ability to prioritize work and adapt to changing priorities.
- Language: Full bilingual capability both in English and Korean.
- Education: University Degree required; bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience preferred.
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
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What We Do
Jim Odom and Brian Smith founded PreSonus in 1995 with the goal of building professional and affordable music production tools for musicians and audio engineers. PreSonus began in Jim’s garage and moved to the second floor of Causey’s Furniture in downtown Baton Rouge, Louisiana, where it stayed its first three years. PreSonus’ first product, the award-winning DCP8, digitally controlled 8-channel compressor/limiter/gate, holds a patent for analog control over digital circuitry. Truly ahead of its time, the DCP8 was designed for the studio engineer to insert 8 channels of analog compression with the ability to save, recall and automate settings which where features only found in mixing consoles costing more than $100,000. At Causey’s location, PreSonus designed and built the ACP8, an analog version of the DCP-8, the BlueMax two channel tube compressor, and the ACP22 dual compressor/limiter/gate. In 1998, PreSonus moved to its current location at the Baton Rouge Bon Carre Technology Park. Throughout the past decade, PreSonus has developed innovative professional and affordable tools to the music creation industry with the purpose of enhancing the music creation and production process.
