JOB SUMMARY
This job provides creative expertise and inspiration for design projects and campaigns that have an instant, positive impact on the consumer in order to promote the product or brand being advertised. The incumbent conceptualizes, directs and executes print advertising and story boarding for both video and photo shoots, collateral pieces and web content. Ensures that goals and objectives are met on time and within budget. Partners with key members throughout the Organization to execute a strategic visual and creative vision. Works directly with the Creative Director to ensure consistency and cohesion between imagery and copy.
ESSENTIAL RESPONSIBILITIES
- Work closely with the Creative Director to execute creative concepts for projects ensuring direction is aligned with the Highmark Health brand. Direct and oversee photo shoots, video shoots, graphic design, and copy writing to ensure branding needs are met through visuals as well as tone and voice.
- Collaborate between creative teams, including and not limited to: web, social media, video, design, and copy writing. Utilize proven leadership and problem-solving abilities as well as strategic thinking and targeted brand positioning. Maintain the ability to collaborate and lead in a team environment. Must work well in a team environment with a wide range of people utilizing attention to detail and outstanding organizational, delegation, and time-management skills. Utilize good communication skills and the ability to express abstract ideas visually.
- Responsible for highly creative results and a thorough understanding of photography, typography and printing. Evaluate, analyze and understand social and cultural trends. Work under the supervision of a creative director; work on projects from its earliest stages through to the launch.
- Other duties as assigned.
EDUCATION
Required
- Associate's Degree in Graphic Design
Substitutions
- 3 years of Advertising experience in lieu of degree
Preferred
- Associate's Degree in Advertising
EXPERIENCE
Required
- 5 - 7 years in Advertising
To Include
- 3 - 5 years in Branding and/or Management
Preferred
- Professional experience using technology, tools, and AI in a Marketing function.
LICENSES AND CERTIFICATIONS
Required
- None
Preferred
- None
SKILLS
- Creative Problem Solving
- Creative Thinking
- Graphic Design
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$67,500.00Pay Range Maximum:
$126,000.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at [email protected]
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
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What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms.
A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best.
Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia.
We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions.
We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
