CatFace is a leading merchandise and digital entertainment company behind the wildly popular YouTube channel “Aphmau,” a top MINECRAFT creator with over 25 million subscribers and an average of 350 million monthly views. In addition to its massive online presence, CatFace is also the creator of the beloved “MeeMeows” line of cat plushies and related merchandise, available at major retailers including Walmart, Target, Amazon, Claire’s, and more.
Visit our Youtube Channels:
https://www.youtube.com/aphmaugaming
Visit our websites:
- www.aphmeow.com
- www.catface.com
Our socials:
Instagram: @aphmeow_store
About the Job
CatFace is seeking a passionate and experienced Head of Art to lead our dynamic design team and elevate our creative vision across merchandise, packaging, e-commerce, and brand communications. The ideal candidate will bring a unique blend of artistic talent, marketing insight, and business strategy—guiding a highly creative team known for innovation and excellence. This role involves overseeing the development of on-brand visual content, including concept presentations, graphic illustrations, packaging, and digital assets, ensuring all work aligns with CatFace’s distinct aesthetic. We’re looking for a strong creative leader with exceptional time management skills who thrives in a fast-paced environment, can self-direct when needed, and has a natural eye for design and a passion for producing compelling work that connects with diverse audiences across platforms.
What You'll Do
- Oversee and manage the art department, including hiring, training, mentoring, and scheduling staff to ensure optimal team performance and professional development.
- Establish and enforce high standards for design production, creativity, quality, and internal service across all creative deliverables.
- Drive process improvement, ensuring the team follows efficient workflows while identifying and implementing tools or systems to optimize design operations.
- Lead the development of visual strategies, presentation styles, and storytelling techniques to align with brand goals and elevate creative output.
- Conduct ongoing analysis of market trends, consumer behavior, and the competitive landscape, incorporating insights to guide design direction and improve campaign performance.
- Collaborate with leadership and teams to conduct creative audits, align brand voice, and establish a unified visual identity across all channels and product lines.
- Translate creative concepts into actionable briefs, providing clear direction, deliverables, and timelines for the internal design team.
- Delegate projects effectively, overseeing storyboarding, design execution, and ensuring alignment with brand standards and project goals.
- Facilitate design review and feedback loops, obtaining team approval on final assets while encouraging open collaboration and responsiveness to internal input.
- Oversee final presentation and distribution of creative assets, ensuring consistency and readiness for cross-functional use in marketing, product, and retail channels.
What We're Looking For
- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field (required).
- 7+ years of professional design experience, with at least 3 years in a creative leadership or Art Director role.
- Proven experience in consumer merchandise, packaging, e-commerce, or entertainment-related design is highly preferred.
- Strong portfolio showcasing a range of high-quality design work across print, digital, and product formats.
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or motion design is a plus.
- Solid understanding of typography, color theory, composition, and visual storytelling.
- Experience designing for various formats including packaging, promotional campaigns, web, social media, and retail POS.
- Familiarity with pre-press file setup and working with vendors and production teams.
- Demonstrated ability to lead, inspire, and mentor a team of designers in a high-volume, fast-paced environment.
- Strong project management skills, including the ability to delegate, prioritize, and manage multiple deadlines simultaneously.
- Ability to give clear, constructive feedback and guide junior designers through the creative process.
- Experience implementing creative processes, tools, or systems to increase team efficiency and output.
- Strong conceptual thinking with the ability to translate marketing goals into compelling visual executions.
- A sharp eye for brand consistency, with the flexibility to evolve a brand identity as needed.
- Ability to work cross-functionally with marketing, product, retail, and leadership teams to bring ideas from concept to execution.
- Up-to-date with industry trends, pop culture, and youth consumer behavior—especially within gaming, YouTube entertainment, or fandom merchandise spaces.
What We Offer
- Excellent Medical, Dental and Vision health benefits
- 401(k) contribution
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Pets in the office once a month
- Onsite fitness center
- Learning Stipend
- Relocation assistance for those coming from outside Austin.
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What We Do
CatFace is a YouTube entertainment company, home to a family of channels with over 25 million combined subscribers and an average of 300 million views per month. Our goal is to entertain our audience with fun, light-hearted narratives and entertaining content for general audiences. A vital component of our business is creating multiple unique stories every week in order to keep our audience engaged.
