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Félix seeks to empower Latinos in the US to care for what matters most back home. #JuntosWeSucceed
The Role
Lead and govern Felix's visual identity across marketing and product. Manage and mentor designers, evolve brand guidelines, produce multi-channel creative assets, and align brand with product design while enabling scalable systems and rapid performance-driven execution.
Summary Generated by Built In
About Us
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before.
We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, Félix was selected as an “Endeavour Entrepreneur” and was a recipient of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers. We are all owners of Félix, driven by a bias for action and a true experimentation spirit to get shit done with urgency and focus.
Joining Félix means you will be part of a team building a legacy, a company that will outlive us all. This is a rare opportunity to apply your skills to a deeply meaningful mission—serving a community that has been underserved for too long. We are a team that is fiercely loyal to each other, where radical transparency and constructive feedback are how we grow and push for excellence. We are bold, we care less about what others are doing, and more about creating sustainable value and a product that truly makes our users' lives better. We are building the future, today.
About the role
As the Art Director at Félix, you will be the guardian and chief architect of our visual identity. Reporting directly to the Brand Lead, you will define, supervise, and elevate all marketing visual output across the company. This is a pivotal leadership role within the creative org, where you will manage one direct report (Brand Graphic Designer) and provide dotted-line creative direction to our Performance Graphic Designer and Web Designer.
You will sit at the crossroads of our brand ecosystem, working in lockstep with the Creative Director to translate high-level strategy into breathtaking visual systems, and partnering closely with the Communications Manager and their team (Content & Community) to ensure everyday storytelling remains premium and cohesive. Additionally, you will build a tight-knit bridge with the Head of Product Design to ensure a seamless visual thread from our marketing touchpoints straight into the product experience. This role is a perfect blend of high-level brand governance and creative mentorship, aimed at upskilling our design team and scaling our brand guidelines into the future.
Requirements
- Experience: 7+ years of design experience within a high-growth brand, creative agency, or tech ecosystem, with a proven track record of managing, mentoring, and upskilling junior-to-midweight designers.
- A World-Class Portfolio: A diverse showcase of work proving your mastery over complex brand identity systems, typography, layout, motion/static digital design, and multi-channel campaign rollouts.
- AI Proficiency & Tech Experimentation: Active experimentation with generative AI tools (e.g., Midjourney, Stable Diffusion, Firefly, or ChatGPT) to accelerate creative concepting, scale workflow efficiency, and stay on the cutting edge of modern design production.
- The Technical & Aesthetic Edge: Deep expertise in Figma and the Adobe Creative Suite, coupled with an eagle eye for detail, composition, motion frameworks, and premium visual storytelling.
- Collaborative Communicator: Exceptional communication skills with the ability to articulate design decisions clearly to cross-functional stakeholders and translate abstract feedback into concrete creative direction.
- Strategic Agility: Someone who thrives in a fast-paced environment, comfortably pivoting between high-level brand architecture and supporting rapid-fire communications pipelines.
- Language: Advanced English level
These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
What You'll Do
- Define & Supervise Brand Aesthetics: Oversee the end-to-end creative execution of all visual assets across paid media, web, social, PR, and physical touchpoints, ensuring 100% alignment with Félix’s premium identity.
- Govern and Evolve Brand Guidelines: Own, update, and continuously scale the Félix Brand Book. Define rules for new, emerging use cases and channel layouts while maintaining strict design governance across the company.
- Lead & Upskill the Design Team: Directly manage the Brand Graphic Designer and guide dotted-line designers (Web and Performance). Act as a mentor, bringing technical and aesthetic expertise to elevate their craft, running critiques, and pushing creative boundaries.
- Maintain Cross-Team Synergy: Collaborate daily with the Creative Director to maintain high-level visual consistency, and partner with the Communications Manager's team to rapidly output high-quality assets for social, editorial, and community initiatives.
- Bridge Brand and Product: Partner closely with the Head of Product Design and their team to align our marketing design language with our UI/UX product ecosystem for a unified customer journey.
- Balance Vision with Systemization: You don't just design beautiful things; you build scalable systems, templates, and frameworks that allow other designers and content creators to move fast without breaking the brand.
- Influence Without Direct Authority: You can successfully guide and elevate dotted-line designers (Web, Performance) and collaborate cross-functionally with senior leaders (Product, Comm, Creative) to champion visual excellence.
- Deliver Under Performance Pressure: You understand that performance marketing requires agility, and you can help the design team iterate on ad variations quickly based on data without sacrificing aesthetic integrity.
- Foster a Culture of Growth: Your portfolio and leadership style inspire your team, resulting in measurable upskilling, increased asset quality, and higher design throughput.
What We Offer
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment
Equal Opportunity Employer
At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
Want to learn more about our privacy practices? Check out our Privacy Policy.
Skills Required
- 7+ years design experience in high-growth brands, agencies, or tech
- Proven track record managing, mentoring, and upskilling junior-to-midweight designers
- World-class portfolio demonstrating brand identity systems, typography, layout, motion/static digital design, and campaign rollouts
- Active experimentation with generative AI tools (Midjourney, Stable Diffusion, Firefly, ChatGPT)
- Deep expertise in Figma and Adobe Creative Suite
- Exceptional communication skills to articulate design decisions to cross-functional stakeholders
- Ability to thrive in fast-paced environments and pivot between strategy and rapid execution
- Advanced English level
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The Company
What We Do
At Félix, we're building the financial ecosystem for Latin immigrants in the U.S., starting with a revolution in remittances. Our core product is an AI-powered chatbot built on WhatsApp, allowing our users to send money home as easily as sending a text message. We leverage cutting-edge technology like AI, blockchain, and stablecoins to make cross-border payments faster, more affordable, and more accessible than ever before. We are a hyper-growth Series B company, backed by over $100 million in funding from top-tier global investors, including QED, Castle Island, Switch Ventures, HTwenty, Monashees, and General Catalyst Customer Value Fund. This isn't just about the numbers; it's a testament to the trust our investors have in our vision and our team. Additionally, the Félix founders were selected as “Endeavour Entrepreneurs” and were recipients of the CrossTech Fintech Startups Award. We are a group of extremely talented and dedicated high-performers, united by our shared obsession with a single goal: empowering our customers.
