The Art Director, Email is responsible for conceptual development and the execution of creative deliverables. You're a natural collaborator and enjoy leading multidisciplinary teams to bring email marketing campaigns to life. You will oversee the visual design, layout, copy, and creative strategy for email marketing campaigns to ensure they align with our client's brand goals.
The Art Director, Email will lead a team of Designers, Copywriters and Strategists. Balancing creative thinking with interpersonal skills, you will demonstrate an ability to justify concepts to both the client and the project team. You’re a dynamic leader who can champion creative direction with your team and be an inspiring mentor to junior staff.
You Will:
- Develop visually appealing email templates that align with brand guidelines
- Ensure consistency in colours, fonts, imagery, and overall design across all email communications
- Develop concepts, communicate ideas, and design solutions that meet or exceed strategic objectives in a highly collaborative environment
- Collaborate with UX, Copywriters, Designers, and marketing teams to create engaging campaigns
- Balance strategic development with client business objectives
- Lead Copywriters and Designers to ensure copy tone and style are consistent with visual tone and style
- Participate in strategic brainstorming, campaign development, creative brief development, and creative execution
- Direct & delegate to core creative services disciplines (Design, Copywriting, UX)
- Provide quality assurance of all creative deliverables
- Mentor and coach team members through project development and performance management
- Build and maintain rapport with clients, partner agencies and vendors
- Contribute to the innovative development of the creative department
You Have:
- 2+ years’ experience as an Art Director in an agency or client-side environment—including experience with emails, landing pages, and marketing/advertising
- 2+ years' experience leading Email projects
- Experience leading a team of Designers, Copywriters, UX, Strategists to creative excellence
- Strong communication skills
- Ability to think creatively and justify concepts to clients and team members
- Experience with strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously
- Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
- Solid working knowledge of the latest design tools including Adobe CS, Sketch, Principle
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Six free therapy sessions
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Diversity and Inclusion Board with 13 affinity groups
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$90,000—$110,000 CAD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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