Art Director (Chico's)

Reposted 4 Hours Ago
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Fort Myers, FL, USA
In-Office
Senior level
Retail
The Role
Leads seasonal creative campaigns from concept through production, including art direction, photography, video, retouching, layouts, and multi-channel asset development. Maintains brand integrity across omnichannel marketing, partners with copy, analytics, producers, and vendors, and manages creative schedules and priorities. Coaches designers, develops style-consistent concepts, and applies customer insights and fashion trends to campaign execution.
Summary Generated by Built In

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:

This position collaborates with the Creative leaders to develop engaging collateral and content that tells a brand and product story that evokes an emotional response from our customers and future customers. This role is instrumental in building and maintaining brand creative integrity through all Omni channels.

 

FUNCTIONAL RESPONSIBILITIES:

  • Manages the creative process, from concept to completion, for assigned seasonal campaign. Works closely with leader to develop concepts, align on shoot execution and asset management that adhere to established brand standards.
  • Develops seasonal marketing concepts, initial creative visuals, and campaign photography for all sales channels
  • Leads, develops and executes photography and video assets that that meets brand objectives and maintains brand integrity in all channels. 
  • In partnership with Creative leader translates marketing objectives into clear creative strategies.
  • Leads and manages brand and campaign photo retouching and cataloging.
  • Partners with copy team to ensure copy and art are aligned to deliver product and brand stories.  Create a roadmap of assets being shot to guide working team on building out go to market creative upon assets delivered. 
  • Ensures brands individuality and standards in all marketing channels.
  • Leverage customer data to drive decisions in partnership with customer analytics and marketing.
  • Adheres to the production schedule, PLC timelines and deliverables while helping to manage team’s priorities and time.
  • Stays current on fashion, style, design, popular culture and social trends in the competitive landscape.
  • Shares best practices with design team members to foster outstanding design skills, and creative best practices.
  • May plan and direct photo shoots, including pre and post-production. Including but not limited to partnering with producer to identify talent and vendors.  Develop brand right model roster. 
  • May develop graphics and layouts for all marketing channels and collateral.
  • This position may be found in multiple brands.  Some duties may vary from brand to brand.

 

QUALIFICATIONS:

  • Bachelor’s degree or equivalent education and work history required
  • 5+ years on set phot art direction
  • 3+ years in a creative management role
  • A strong portfolio demonstrating on set art direction, mood boarding, and creative concept development through execution
  • 360 points of view when concepting or designing
  • Ability to develop and execute for omni-channel campaigns
  • Vertical Retail/Fashion/Luxury/Beauty industry experience strongly preferred
  • Ability to develop and adhere to strict brand style guides, design systems and pattern libraries
  • A strong curiosity and desire to learn the women’s intimate apparel landscape, the WHBM brand, and the needs and wants of our existing and targeted potential customers.
  • Experience in managing multiple complex creative projects with a demonstrated ability to adapt to changing business needs
  • Experience concepting and designing with a hands on approach
  • Excellent presentation, communication, organizational agility, problem solving skills, and thorough attention to detail
  • Working understanding of CSS, HTML5, JavaScript, and knowledge of best practices and the development process.
  • Experience with designing and leading typography, Photoshop, Illustrator, InDesign – can work within Figma to create a collaborative workstream
  • Experience with multi-channel campaign development
  • Ability to work under pressure in a fast-paced environment with a variety of people and personalities
  • Strong relationship-building skills, the ability to coach other designers and a track record of successfully working collaboratively across teams
  • A deep understanding of the creative landscape and new digital technologies

#LI-CS4

Chico’s FAS, Inc. is an equal opportunity employer.  We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

Skills Required

  • Bachelor's degree or equivalent education and work history
  • 5+ years of on-set photo art direction experience
  • 3+ years in a creative management role
  • Strong portfolio demonstrating on-set art direction, mood boarding, and creative concept development through execution
  • 360-degree perspective when concepting or designing
  • Ability to develop and execute omnichannel campaigns
  • Vertical retail, fashion, luxury, or beauty industry experience
  • Ability to develop and adhere to brand style guides, design systems, and pattern libraries
  • Curiosity and willingness to learn the women's intimate apparel landscape, brand, and customer needs
  • Experience managing multiple complex creative projects and adapting to changing business needs
  • Hands-on experience concepting and designing
  • Excellent presentation, communication, organizational, problem-solving, and attention-to-detail skills
  • Working understanding of CSS, HTML5, JavaScript, and development best practices
  • Experience with typography, Photoshop, Illustrator, and InDesign; ability to work in Figma
  • Experience with multichannel campaign development
  • Ability to work under pressure in a fast-paced environment with diverse teams
  • Strong relationship-building and collaboration skills, including coaching other designers
  • Deep understanding of the creative landscape and new digital technologies
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