Arity - Product Owner - Measurement & Attribution

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Founded by The Allstate Corporation in 2016, Arity is a data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.
At the heart of that mission are the people that work here-the dreamers, doers, and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation.
That's because at Arity, we believe work and life shouldn't be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don't just want you to see yourself here. We want you to be yourself here.
Job Summary:
We are seeking a highly motivated and experienced Product Owner to join our Marketing Solutions Team. You will lead the development of measurement and attribution features for our demand side platform. The ideal candidate will have a deep understanding of digital advertising, attribution models for connected tv, online video, and display. You will be responsible for defining and executing the product roadmap for measurement and attribution, ensuring our platform provides accurate and actionable insights to our clients.

• Product Strategy: Develop and maintain the product vision and roadmap for measurement and attribution features, aligning with the overall business strategy and goals.
• Stakeholder Collaboration: Work closely with internal teams (engineering, data science, sales, and marketing) and external stakeholders (clients, partners) to gather requirements, prioritize features, and ensure successful product delivery.
• Feature Development: Define and prioritize product features and enhancements, creating detailed user stories and acceptance criteria. Collaborate with the engineering team to ensure timely and high-quality delivery.
• Data Analysis: Utilize data analytics to identify trends, measure performance, and optimize attribution models. Ensure the accuracy and reliability of measurement data.
• Market Research: Stay up-to-date with industry trends, competitive landscape, and emerging technologies in measurement and attribution. Identify opportunities for innovation and differentiation.
• Client Support: Provide support to clients and sales teams by addressing product-related inquiries, conducting training sessions, and creating documentation.
• Performance Monitoring: Continuously monitor and evaluate the performance of measurement and attribution features, making data-driven decisions to improve product effectiveness.

Qualifications:

• Bachelor's degree.
• Proven experience as a Product Owner or similar role in the digital advertising industry, with a focus on measurement and attribution.
• Strong understanding of programmatic advertising, DSPs, and attribution models.
• Proficiency in data analytics tools and platforms (e.g., Google Analytics, Tableau, SQL).
• Excellent communication, collaboration, and project management skills.
• Ability to think strategically and execute methodically.
• Strong problem-solving skills and attention to detail.

That's the day-to-day, now let's talk about the rest of it. As we mentioned, Arity was founded by The Allstate Corporation. But you'll be working for-and at-Arity. It's the best of both worlds. You'll get access to the full suite of Allstate benefits and work in a fast-paced startup culture. It's a culture that encourages you to be you.
Sound like a fit? Apply now! We can't wait to meet you
Skills
Business Strategies, Digital Advertising, Influencing Others, Marketing, Market Research, Product Features, Product Management, Product Strategies, Relationship Building, Systems Thinking
Compensation
Compensation offered for this role is $121,600.00 - 206,650.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
Joining our team isn't just a job - it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.
You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.
Good Hands. Greater Together.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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