The Role
Manage inbound and trade show leads across the Central region, qualify opportunities, conduct discovery calls and virtual or in-field product demonstrations, and close capital and consumable sales. Support customer onboarding, training, consumable adoption, CRM tracking, regional campaigns, and field sales teams. Build relationships through consultative outreach while providing customer feedback to marketing and sales leadership.
Summary Generated by Built In
At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.
Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.
Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.
The Role Summary:Join the Geneo team as an Area Sales Representative, where you’ll play a critical role in expanding our footprint and fueling customer success across your region. This position is designed for a proactive, relationship driven Sales professional who thrives on turning leads into loyal partners.
You’ll manage marketing qualified leads, conduct virtual or in-field product demos and training, and drive early-stage business conversion—partnering closely with regional field teams & marekting to deliver breakthrough results. If you’re passionate about aesthetics, skilled at consultative sales, and ready to accelerate your career in a high-growth industry, Geneo is the place for you.
This is a work-from-home position supporting the Central region, with working hours of 8:00 AM–5:00 PM Central Time. Candidates must reside within the region, with a preference for those based in Chicago, Detroit, or Minneapolis. Travel is required for events and trade shows.
Essential Responsibilities:Lead Management & Conversion
- Manage inbound marketing-qualified leads (MQLs), trade show leads, and digital inquiries, ensuring timely follow-up and conversion.
- Conduct discovery calls to qualify opportunities, assess customer fit, and identify business needs.
- Close business remotely when possible, including capital and consumable sales; escalate complex or high-value opportunities to field sales as needed.
- Conduct virtual product demos and trainings to support customer onboarding and ensure early consumable adoption.
- Maintain accurate activity and conversion tracking in CRM (Salesforce or equivalent).
- Regional Collaboration
- Align sales activities with regional sales goals and business priorities across the assigned Central region territories.
- Partner with Area Sales Managers (ASMs) to drive joint success.
- Support field teams with virtual follow-up, appointment setting, and qualified lead preparation to ensure a seamless customer journey.
- Contribute to regional campaigns, events, and initiatives that drive awareness and new customer acquisition.
Business Growth & Customer Success
- Develop and execute creative outreach strategies using phone, email, and social platforms to expand market reach.
- Nurture relationships with prospective and existing customers to build loyalty and promote Geneo’s brand values.
- Support early-stage customers through training, product education, and consumable onboarding to ensure utilization success.
- Provide feedback from customers and leads to Marketing and Sales leadership to inform messaging, promotions, and campaigns.
Qualifications:
- 1+ years of B2B inside or outside sales experience; aesthetics or beauty industry experience strongly preferred.
- Proven success with consultative, ROI-driven selling and lead management from discovery to close.
- Experience working in medical aesthetics, dermatology, plastic surgery, or med spa environments is a plus.
- Strong understanding of the sales process, including prospecting, qualifying, and closing business.
- Skilled in conducting virtual product demos and confident using platforms like Zoom, Teams, or similar.
- Experience using CRM systems (HubSpot, Salesforce, etc.) to manage leads and pipeline.
- Exceptional communication, follow-up, and relationship-building skills.
We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!
Base Salary starting at $70,000.00
The range listed is just one component of Geneo’s total rewards package for our employees.
Other rewards may include annual bonuses, paid time off, and region-specific benefits. An employee’s pay position within the listed salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
Our Core Values: The A-B-C of Geneo
A – Alignment:
We win together. You collaborate, communicate, and stay laser-focused on shared outcomes.
We win together. You collaborate, communicate, and stay laser-focused on shared outcomes.
B – Bend Time:
Work smarter, not harder. You find creative ways to maximize efficiency and stay agile.
Work smarter, not harder. You find creative ways to maximize efficiency and stay agile.
C – Conflict with Kindness:
No BS. No drama. You address challenges directly while maintaining professionalism and empathy.
No BS. No drama. You address challenges directly while maintaining professionalism and empathy.
D – Data Drives Decisions:
Let the numbers lead. You use insights and analytics to guide your strategy.
Let the numbers lead. You use insights and analytics to guide your strategy.
E – Execution is Expected:
Say it. Do it. Deliver. You’re accountable and consistent.
Say it. Do it. Deliver. You’re accountable and consistent.
F – Focus:
You prioritize what matters most—because clarity fuels great results.
You prioritize what matters most—because clarity fuels great results.
We’re Not for the Faint of Heart — High Performers Only
We’re fast, we’re bold, and we expect results. At Geneo, effort matters — but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you’ll fit right in.
What We Expect: - Immediate contribution — we move fast, and you’re ready to hit the ground running.
- High activity — showing up isn’t enough; we win through action.
- Measurable results — your success will be visible, celebrated, and rewarded.
- A limitless growth environment with no ceiling for high performers.
- A team of driven professionals who push, inspire, and celebrate one another.
- Recognition and reward for real achievement — not just effort.
This is the place for those who want to be pushed, measured, and celebrated — all at once. If that fires you up, you’re exactly who we’re looking for.
Job Specifications Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.
Geneo and Glo2Fcial are committed to equal employment opportunity. We do not discriminate based on an individual’s race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.
Skills Required
- At least 1 year of B2B inside or outside sales experience
- Proven success with consultative, ROI-driven selling and lead management from discovery through close
- Strong understanding of prospecting, qualifying, and closing business
- Ability to conduct virtual product demonstrations using Zoom, Microsoft Teams, or similar platforms
- Experience using CRM systems such as HubSpot or Salesforce to manage leads and pipelines
- Exceptional communication, follow-up, and relationship-building skills
- Aesthetics or beauty industry experience
- Experience in medical aesthetics, dermatology, plastic surgery, or med spa environments
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The Company
What We Do
Geneo United develops professional aesthetic technologies designed to regenerate skin non-invasively without downtime. Its flagship Glo2Facial system combines RF Pro for dermal collagen stimulation, Oxfoliation for natural oxygenation and renewal, advanced ultrasound infusion of ingredients, and hands-free massage. The company sells systems and recurring consumables to dermatologists, plastic surgeons, medical spas, and other aesthetic practices, supporting providers with training and customer support.
