Area Sales Manager

Posted Yesterday
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Topeka, KS, USA
In-Office
65K-100K Annually
Entry level
Food • Logistics • Retail • Transportation
The Role
Manages sales and distribution objectives across an assigned territory, supervising seven sales representatives. Responsibilities include training and motivating staff, developing sales plans, monitoring performance, maintaining retail relationships, improving product placement, tracking competitive activity, ensuring quality and regulatory compliance, managing routes, reporting results, and supporting customer service and delivery coordination.
Summary Generated by Built In

Description

Pay: $65,000-$100,000 (based on experience and industry knowledge)

Interested in joining a winning team? Start your career in beer with Crown Distributors!

CDK is always looking for great employees to share in our passion for excellence! Our team oriented culture and can-do attitude provide the perfect platform for individual growth opportunities in delivery, sales, marketing, warehouse, and administration.

Our Culture / Our Mission:

CDK's goal is to be the best distributor in the country. We provide our customers with superior service compared to our competition. We maintain the quality of our products at the highest standards possible. CDK provides a safe and ideal work environment for our employees that generate pride in their work and sets goals for personal improvement. CDK is a fast-paced company that's always looking for ways to improve customer and employee satisfaction. 

Why CDK?

CDK employees rave about the team members and management they work with. The organized systems we have in place keep things running smoothly which keeps our employees happy. Not to mention, a career in beer has a lot of perks, including but not limited to:

  • Paid sick leave
  • Paid vacation (accruing 2 weeks of paid vacation during your first year)
  • Paid holidays
  • Career advancement opportunities
  • Taxi Reimbursement program to prevent drinking and driving and promote safe fun
  • Company sponsored parties including FACs, holiday parties, and family friendly events
  • High quality, low employee contribution benefits including Medical, Dental and Vision Insurance, ST/LT Disability, and Life Insurance
  • 401K with up to a 5% match, 100% vesting after 2 years
  • On site hospitality room with weekly happy hours to enjoy the beverages we carry and take part in new product tasting events

Position Purpose

Directly responsible for achieving distribution and sales objectives in assigned CDK on and off-premise accounts as well as chain stores. Direct the sales activities, training, and productivity of seven on/off-premise and chain store pre-sales representatives. Oversee the sales performance of all CDK products in assigned retail licensed accounts while maintaining quality standards and reaching sales goals. 

Principal Accountabilities:

  • Grow Crown Distributors business profitably within the assigned 4-route territory by hitting and exceeding sales and distribution goals for all CDK Suppliers.
  • Motivate, train, develop, discipline, and direct assigned personnel by working with them on a weekly basis to evaluate their performance for the purpose of growing profitable sales volume and increasing product distribution.
  • Make recommendations and work with the General Sales Manager to develop goals, incentives, training programs, and plans to achieve sales objectives for all CDK brands. Monitor and track sales execution towards those sales objectives and incentive plans.
  • Develop and maintain sound retail relations by establishing a sales call program to ensure maximum sales and achievement of set goals and objectives in key accounts as well as establishing a periodic sales call program for all assigned accounts.
  • Ensure that all CDK products are represented at retail in line with Supplier Standards. Initiate marketing concepts for all CDK brands and stress point-of-sale placements, proper shelf position, maximum display execution, and price and ad feature activity.
  • Ensure that all CDK personnel are complying with CDK Quality Assurance standards by establishing an effective and continuous quality assurance program and by monitoring each salesperson’s route on a monthly basis.
  • Manage pre-sales routes during absences by assigned personnel, as necessary, due to vacation, turnover, sickness, etc. to ensure no deviation from the normal route sales call schedule.
  • Discuss sales and marketing objectives, competitive activities, along with potential problems with assigned accounts by scheduling weekly meetings with assigned personnel for the purpose of reporting all vital information to the Vice President of Sales.
  • Develop and maintain excellent customer rapport.
  • Collect written copies and report all competitive information including pricing, promotion activity, displays, features, special promotions, and new product introductions.
  • Communicate special delivery instructions, problems, and opportunities to Delivery Department. Inform Delivery Manager of all retailer complaints and follow up to ensure CDK is providing outstanding service.
  • Aggressively target shelf space resets and new store sets to make CDK the “Set Captain” in all stores within assigned territory. Work with Sales Coordinator, sales representatives, and retailers daily to improve and expand CDK product’s shelf space and positioning.
  • Responsible for adhering to State and CDK credit regulations and policies and collect outstanding debts as requested by CDK management.
  • Maintain proper upkeep of all Company vehicles used and observe safe driving habits when operating all Company vehicles.
  • Understand and comply with all local, state, and federal regulations along with all CDK policies and procedures.
  • Complete monthly reports, vehicle mileage reports, and special assignments at the request of the General Sales Manager or President of Crown Distributor. Submit all required reports legibly and on time.

Requirements

Technical Skills

This position will be required to operate the CDK computer system to be able to produce any type of sales report and tracking information needed. In addition, this position must be able to operate hand-held computers and the shelf management system. Training will be provided.

Supervision

The Area Sales Manager directly supervises seven On/Off-premise and Chain Pre-sales Representatives. Direct the activities of said representatives toward achieving company goals for sales and distribution growth. Lead, motivate, train and discipline assigned personnel.

Leadership

This position is considered a leader in the CDK organization. As such, the Area Sales Manager will always maintain a professional appearance and attitude. Position will be asked to perform duties “above and beyond the normal”, from time to time, and expected to cheerfully perform such duties. Position expected to be a positive role model for other CDK employees.

Skills Required

  • Ability to operate the CDK computer system and produce sales reports and tracking information
  • Ability to operate handheld computers and the shelf management system; training is provided
  • Ability to directly supervise, train, motivate, develop, discipline, and direct seven sales representatives
  • Ability to maintain a professional appearance and attitude and serve as a positive role model
  • Ability to operate company vehicles safely and maintain proper vehicle upkeep
  • Ability to comply with local, state, federal, and company policies and regulations
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The Company
HQ: Rapid City, SD
160 Employees
Year Founded: 1996

What We Do

High Country Beverage is an independent, family-owned beverage distributor based in Colorado. The company specializes in the distribution of popular beers, craft brews, wine, seltzers, and other nonalcoholic beverages. Serving Northern Colorado and the Western Slope, High Country Beverage focuses on providing superior service to its retail partners while maintaining the highest quality standards for its extensive product portfolio of beloved American brands.

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