Area Sales Manager

Primary Responsibilities

Develop and execute sales strategies to achieve sales, revenue, and closing goals.
Establish clear performance expectations and hold Sales Representatives accountable for results and required activities.
Monitor traffic, appointments, lead response, conversion rates, sales pace, cancellations, inventory, backlog, and other key performance indicators.
Identify performance gaps and implement timely coaching, development, or corrective-action plans.
Recruit, onboard, train, coach, and develop a high-performing sales team.
Conduct regular model visits, sales meetings, one-on-one coaching sessions, role-playing, and performance reviews.
Ensure appropriate staffing and model-home coverage, including weekends, holidays, special events, and employee absences.
Analyze market conditions, buyer feedback, competitive pricing, product offerings, incentives, and financing programs.
Recommend adjustments to pricing, premiums, incentives, product positioning, and inventory strategies.
Maintain accurate sales forecasts and communicate risks, opportunities, and recommended actions to division leadership.
Ensure all leads, appointments, activities, and customer communications are entered accurately and promptly into the CRM.
Monitor lead response times, follow-up quality, prospect ratings, activity completion, and progression through the sales pipeline.
Partner with the Marketing team to support community-specific campaigns, promotions, events, Realtor outreach, and lead-generation initiatives.
Review marketing campaign performance, lead sources, and conversion trends to improve sales effectiveness.
Ensure model homes, sales centers, signage, collateral, digital content, and community presentations meet company and brand standards.
Build and maintain productive relationships with Realtors, preferred lenders, title partners, and other industry professionals.
Monitor and review contract execution, mortgage progress, contingencies, cancellations, and closing readiness.
Assist with the resolution of escalated customer concerns related to the sales process.
Collaborate with Production, Marketing, Finance, and other departments to remove obstacles and provide seamless customer experience from contract through closing.
Assist with the development and management of sales budgets and provide sales-related input for community marketing expenditures.
Stay informed of market trends, fair-housing requirements, real estate regulations, and industry best practices.
Perform other duties as assigned in support of division and company objectives.

Position Requirements

Bachelor’s degree in Business, Sales, Marketing, Real Estate, or a related field preferred.
Five or more years of new-home sales, residential real estate, or related sales experience preferred.
Two or more years of sales leadership, coaching, or management experience preferred.
Residential homebuilding experience strongly preferred.
Demonstrated success achieving sales goals and improving individual or team performance.
Leadership, coaching, negotiation, and performance-management skills.
New-home sales, contract, mortgage financing, construction process, and closing knowledge.
Sales forecasting, data analysis, and action planning.
Customer-service and conflict-resolution skills.
Active real estate license required.
Valid driver’s license and reliable transportation required.

Benefits and Perks

Work schedule includes weekend and holiday coverage with days off during the week.
Paid Time Off – Credited to You 100% Upfront
Paid Holidays
Medical / Dental / Vision Coverage including High Deductible Health Plan
Welcome Box
401K with a Company Match
Business Attire Dress Code
Paid Time Off for Community Team Service Events
Voluntary Short-Term / Long-Term Disability
Employee Assistance Program
Paid Bonding and Recovery Leave
Employee events such as lunches and outings to foster a positive work environment