The Role
The Area Sales Manager drives capital equipment sales within an assigned territory, achieves quota, develops prospects, closes contracts, maintains accurate quotes, and builds relationships with practitioners and staff. The role involves product education, market and competitor analysis, customer support after sale, sales strategy execution, and coordination with marketing on events and promotional activities. Travel of up to 35% is required.
Summary Generated by Built In
Description
Position SummaryThe Area Sales Manager is responsible for the sale in their respective territories of the Company’s products and reach internal sales goals. They are also responsible for building positive relationships with practitioners and staff. This position will also contribute to developing and implementing sales strategies aligned with Company positioning and messaging.
Essential Duties and Responsibilities- Achieving capital equipment quota for the assigned territory
- Applying professional and ethical sales techniques to close sales in assigned territory
- Acquiring product knowledge through product training and competitive analysis
- Creating awareness and demand for the company’s products
- Identifying prospective customers by following leads from existing customers, and participating in company activities
- Engaging prospective customers, on a daily basis, both in person and through other methods (text, phone calls, email, video calls, in-person visits, etc.), providing technical and administrative product information, quoting appropriate customer prices and closing deals
- Maintaining all quote documentation with accurate pricing and configurations
- Maintaining communications with internal personnel to ensure efforts are in line with objectives
- Monitoring and sharing as appropriate market conditions, product innovations, and competitors' products, prices, and sales trends
- Negotiating details of contracts and payments within Company policies and Guidelines
- Supporting customer success after sales or contract execution to resolve problems and to provide ongoing support
- Coordinating with Sofwave Marketing to promote products and services via events, dinners, etc.
- Performing other duties as assigned
Requirements
Minimum Qualifications (Knowledge, Skills, and Abilities)- Requires travel of up to 35%
- 5+ years of overall B2B sales experience
- Bachelor’s degree in science, marketing, business or related field preferred
- Ability to build strong customer relationships
- Successful, documented sales track record required
- Self-starter and disciplined to cover assigned sales territory thoroughly through both cold-calling and lead prospecting activities
- Confident and skilled to develop new customers
- Excellent oral/written communication skills, including well-developed presentation skills to be able to articulate with understanding the Company’s technology and unique value proposition
- Demonstrated capacity to sell a novel product with unique competitive advantages communicate and motivate customers to purchase
- Familiarity with Microsoft Office, specifically Excel, Word, and PowerPoint
Skills Required
- Up to 35% travel
- 5+ years of overall B2B sales experience
- Successful, documented sales track record
- Ability to build strong customer relationships
- Ability to cover an assigned sales territory through cold calling and lead prospecting
- Ability to develop new customers
- Excellent oral and written communication skills
- Well-developed presentation skills
- Ability to articulate the company’s technology and value proposition
- Ability to sell novel products and communicate their competitive advantages
- Bachelor’s degree in science, marketing, business, or a related field
- Familiarity with Microsoft Office, including Excel, Word, and PowerPoint
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The Company
What We Do
Sofwave Medical is an aesthetic medical company that develops non-invasive, FDA-cleared ultrasound technology for skin tightening, improving skin laxity, lifting, and toning.







