Area Sales Manager - Malaysia

Posted 4 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Mid level
Hardware • Industrial • Manufacturing
The Role
Own and grow Tempsens’ sales across Malaysia by managing EPCs, end users, distributors, OEMs, and channel partners. Responsibilities include account management, business development, registrations, vendor approvals, technical presentations, quotations, tenders, negotiations, CRM updates, market intelligence, customer visits, and coordination with technical and global sales teams. The role focuses on industrial instrumentation and temperature measurement solutions, requiring technical understanding, commercial skills, independent regional management, and extensive travel.
Summary Generated by Built In

Area Sales Manager — Malaysia

Department: Sales   |   Location: Malaysia (On-site)   |   Experience: 3+ Years   |   Reporting To: Global Front Sales Team

About the Role

We are looking for an experienced Area Sales Manager to own and grow Tempsens' business across the entire Malaysia region. The candidate will manage sales channels, key accounts (EPCs and end users), local registrations, and business development activities for industrial instrumentation and temperature measurement solutions. This role requires a technically grounded professional with prior exposure to heavy industry, strong commercial acumen, and the ability to operate independently in the field.

Key Responsibilities

•      Own and manage the entire Malaysia region for Tempsens, driving sales growth across all key industry segments.

•      Develop and manage relationships with EPC companies, end users, consultants, OEMs, distributors, and channel partners.

•      Handle end-to-end account management for EPCs and end users, from initial engagement to repeat business.

•      Manage local registrations, vendor approvals, and compliance requirements needed to do business with EPCs and end users in Malaysia.

•      Identify new business opportunities and expand Tempsens' presence across relevant industries in Malaysia.

•      Conduct regular customer visits, site visits, technical discussions, and product presentations.

•      Understand customer requirements and recommend appropriate Tempsens products and solutions.

•      Prepare and follow up on quotations, commercial offers, tenders, and sales proposals.

•      Negotiate prices, commercial terms, delivery requirements, and other business conditions.

•      Coordinate with the Global Front Sales Team on technical, commercial, and project matters.

•      Maintain accurate customer and opportunity data in the CRM and provide regular sales updates.

•      Track market trends, competitor activity, pricing, and upcoming projects in Malaysia.

•      Build and maintain a strong network among key decision makers in the industrial sector.

•      Support customers with basic technical troubleshooting, coordinating with the technical team for complex issues.

•      Ensure timely follow-up from enquiry through quotation, negotiation, purchase order, and execution.

•      Achieve assigned sales targets, account management goals, and business development objectives.

•      Represent Tempsens at customer meetings, exhibitions, seminars, and industry events.

•      Share regular market intelligence and feedback with the Global Front Sales Team.

Key Products / Solutions

Thermocouples and RTDs · Temperature sensors and assemblies · Specialized and mineral-insulated cables · Industrial/process heaters · Pyrometers and infrared temperature measurement solutions · Thermal cameras · Temperature monitoring systems · Customized thermal solutions.

Required Qualifications

•      Bachelor's degree in Electrical, Instrumentation, or a related Engineering discipline.

•      3+ years of field sales / business development experience in heavy industry, working directly with EPCs and end users.

•      Experience in electrical and instrumentation products strongly preferred.

•      Prior experience in industrial instrumentation, automation, process equipment, or related B2B sectors is an advantage.

•      Strong willingness to travel across Malaysia for customer visits and business development.

Required Skills

•      Technical Sales & Business Development · Account Management (EPCs & End Users) · Customer Relationship Management

•      Negotiation & Commercial Skills · Registrations and Vendor Approval Management · CRM Management

•      Industrial B2B Sales · Technical Problem Solving · Presentation and Communication Skills

•      Market Development · Tender and Quotation Follow-up · Relationship Building · International Sales & Cross-Cultural Communication

Preferred Candidate Profile

•      An engineer with hands-on exposure to heavy industry, EPCs, and end users.

•      Proactive and self-driven, capable of managing an entire region independently.

•      Comfortable with extensive field travel and customer meetings.

•      Strong communicator, negotiator, and relationship builder.

•      Technically inclined, capable of understanding complex industrial requirements.

•      Result-oriented, focused on achieving sales and account management targets.

•      Comfortable working with an international sales team.

•      Capable of working independently while coordinating with internal technical and commercial teams.

Key Performance Indicators (KPIs)

•      Revenue and sales growth across Malaysia

•      New customer acquisition and account management performance

•      Number and value of qualified sales opportunities

•      Conversion of enquiries and quotations into orders

•      Customer retention and repeat business

•      Completion of registrations and vendor approvals with key EPCs and end users

•      Development of new industries and market segments

•      CRM accuracy and sales pipeline management

•      Customer visit and engagement activity

•      Achievement of assigned sales targets

Role Objective

To manage and grow Tempsens' presence across the entire Malaysia region, build strong relationships with EPCs and end users, drive account management and registrations, and generate sustainable business opportunities contributing to the company's overall international sales growth.



Skills Required

  • Bachelor’s degree in Electrical Engineering, Instrumentation Engineering, or a related engineering discipline
  • At least 3 years of field sales or business development experience in heavy industry
  • Direct experience working with EPCs and end users
  • Strong willingness to travel across Malaysia for customer visits and business development
  • Experience with electrical and instrumentation products
  • Experience in industrial instrumentation, automation, process equipment, or related B2B sectors
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The Company
HQ: Raipur
700 Employees
Year Founded: 1990

What We Do

Tempsens is a thermal engineering and specialized cable manufacturer established in 1990. It develops and manufactures contact and non-contact temperature sensors, thermocouples, RTDs, pyrometers, thermal imagers, specialized cables and wires, industrial heaters, furnaces, and temperature calibrators. The company tailors these solutions to customer requirements and serves industrial sectors including power, steel, petrochemicals, cement, chemicals, automotive, defense, and aerospace worldwide.

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