Area Sales Manager - East-2 (Retail)

Posted 3 Days Ago
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New Delhi, Delhi
In-Office
Senior level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
Responsible for driving sales growth in East 2 market, managing the sales team, distributor relationships, and local promotions while analyzing competitors and enhancing team engagement.
Summary Generated by Built In
Position Title: Area Sales Manager - East-2 (Retail)
Position Type: Regular - Full-Time
Position Location: New Delhi
Requisition ID: 35639
We are passionate about food. But we're even more passionate about our People!
Role is responsible for driving the aggressive volume growth agenda in East 2 market. Identifying current and future opportunities in the geography by actively working to improve Input KPI's, engaging Field Sales teams and ensuring the business objectives are met through focused efforts.
The role is based out of Guwahati and reports to RSM - North & East.
Roles and Responsibilities & Key Deliverables:
  • Develop McCain business to achieve short and long-term objectives along with planning for TT channel, apart from leading new business opportunities. Responsible for making robust plans to drive sales volumes.
  • Driving sales team efficiency through effective utilization of sales enablers like DMS/ SFA by the sales team/ channel partners. OJT with field sales to sharpen their Sales Pitch.
  • Efficient distribution and sales management by being on top of business priorities. Them. Establish well-defined processes for Distributor/Sub DB appointment considering key parameters around distribution management like ROI, investment components, margins, scope of business growth, do lead process for aligning existing distributor partners with their monthly targets and ensuring adequate investments for reqd. infrastructure.
  • Managing listing in local key accounts, running of monthly promotions in all accounts as per directions from Channel Team.
  • Reconciliation of local sales promotions budgets/ Invoices with coordination from Accounts and Finance team.
  • Handling Trade Activation for TT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level.
  • Handling Third party team comprising of Promoters and supervisors at the outlet level for merchandising and off takes of products.
  • Analysis and studying competitors on timely basis.
  • Guiding the team (sales team/ channel partners) to develop high level of engagement and strong working relationships with trade partners to influence in-store fundamentals - Planogram, Assortment and Share of Shelf, in order to deliver targeted volumes and market share
  • Tracking and reviewing the performance of third party payroll team members (TSI/Promoter), and giving performance feedback to relevant stakeholders.
  • Build a winning culture ensuring high engagement and performance through a diverse team.

Knowledge/Experience
  • 5-10 years of relevant experience in FMCG space
  • Prior team handling experience

Professional/ Technical Competencies
  • Strong technical and analytical skills with a keen eye for details
  • Strong verbal/ written communication skills
  • Strong organizational skills with an ability to build trust and sustainable interpersonal relationships with multiple internal/ external stakeholders
  • Self-motivated, action oriented with an ability to work under pressure and drive assignments to completion within desired timelines while keeping the team morale high
  • Multi-tasking and prioritization skills

Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Sales
Division: India
Department: Modern Trade RON
Location(s): IN - India : Assam : Guwahati
Company: McCain Foods(India) P Ltd

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.

We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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HQFlorenceville
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HQOakbrook Terrace, IL
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HQToronto, ON
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