The Area Sales Manager plays a pivotal role in driving revenue growth and market expansion for our premium Ice Cream & Frozen Desserts portfolio. This strategic position is responsible for end-to-end management of sales operations, distribution network optimization, and customer relationship excellence across designated territories. The ideal candidate will be a results-driven leader with a proven track record in achieving aggressive sales targets, building robust distribution channels, and ensuring flawless execution of field operations—including push cart initiatives. You will lead a high-performing team, leverage market intelligence to identify growth opportunities, and ensure timely product availability through efficient logistics and inventory management. Your leadership will directly impact brand visibility, customer satisfaction, and profitability and ensuring timely delivery of ice cream and frozen dessert products, the Area Sales Manager ensures sustained business performance and customer satisfaction. Responsibilities
- Develop and implement sales strategies to achieve targeted revenue goals as outlined in the business plan.
- Conduct market analysis to identify growth opportunities and expand the distribution network effectively.
- Lead the planning, execution, and scaling of push cart business operations to increase brand visibility and sales.
- Ensure timely collection of payments and manage outstanding receivables to maintain healthy cash flow.
- Optimize the use of resources, funds, and operational costs to support sustainable profitability.
- Maintain robust asset management and control systems to safeguard company assets.
- Coordinate logistics to ensure on-time delivery of ice cream and frozen dessert products across all channels.
- Design and manage customer contract programs, while proactively addressing and resolving customer complaints.
Requirements
- Proven 9+ years experience in sales management, preferably within FMCG, ice cream, or frozen food industries.
- Strong track record of achieving and exceeding sales targets in dynamic markets.
- Excellent analytical and strategic planning skills with a focus on market intelligence and expansion.
- Demonstrated ability in team leadership, resource allocation, and cost control.
- Proficiency in logistics coordination and supply chain management.
- Skilled in customer relationship management and handling contract programs.
- High level of integrity, accountability, and financial stewardship.
- Ability to work independently and adapt to fast-paced, results-oriented environments.
- Excellent negotiation, leadership, and team management abilities.
- Proficiency in CRM tools, ERP systems, and MS Office (especially Excel for data analysis).
BenefitsBenefits
- Medial Insurance
- Sales Incentives
- Increments
- Paid leaves
- Leave Encashment
- Public holidays
- Gratuity
Skills Required
- 9+ years of experience in sales management
- Experience in FMCG, ice cream, or frozen food industries
- Track record of achieving and exceeding sales targets
- Analytical and strategic planning skills
- Market intelligence and expansion experience
- Team leadership, resource allocation, and cost control experience
- Logistics coordination and supply chain management proficiency
- Customer relationship management and contract program experience
- High integrity, accountability, and financial stewardship
- Ability to work independently in a fast-paced, results-oriented environment
- Excellent negotiation, leadership, and team management abilities
- Proficiency in CRM tools, ERP systems, and Microsoft Office, especially Excel
What We Do
Heritage Foods Limited is an Indian dairy and fast-moving consumer goods company focused on milk and value-added dairy products such as curd, ghee, and paneer. Founded in 1992 and headquartered in Hyderabad, it operates an integrated supply chain connecting more than 300,000 dairy farmers with consumers across 17 Indian states. The company also operates food and grocery retail under the Heritage Fresh brand.
