Area Director of Sales

Posted 3 Days Ago
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Burlington, VT, USA
In-Office
Entry level
Travel • Hospitality
The Role
Leads sales growth across three hotels in the Burlington/Williston cluster. Develops new business, expands existing corporate and extended-stay accounts, conducts proactive outside sales, and distributes business across properties based on client needs and revenue strategy. Builds client and partner relationships, executes sales initiatives, analyzes performance and market data, and collaborates with hotel leadership to maximize revenue and market share. Requires flexibility for evenings, weekends, and occasional off-hour engagements.
Summary Generated by Built In

Cluster Locations

Hilton Garden Inn Burlington

 Home2 Suites Williston

TownePlace Suites Williston

 

We are excited to announce a new opportunity to support our leadership teams across our hotel cluster in the Williston/Burlington market. We are seeking a motivated and experienced Area Director of Sales to join our team and drive growth in this dynamic region.

 

Role Purpose & Impact

This is a results-driven, field-based position with approximately 60% of time dedicated to proactive outside sales activity. The Area Director of Sales is responsible for developing new business, growing existing accounts, and strategically distributing business across the three properties based on customer needs, availability, and revenue strategy. This role builds long-term relationships with corporate clients, extended-stay accounts, and local business partners to maximize cluster profitability.

Principal Duties & Responsibilities

The Area Director of Sales will lead sales initiatives across multiple properties within the Vermont cluster, developing and executing strategies designed to increase revenue and expand market share. This role requires taking initiative to build and maintain strong relationships with corporate clients and partners, while collaborating closely with hotel leadership teams to ensure sales objectives are aligned with overall operational success.

Desired Experience & Qualifications

We’re looking for candidates who have the following qualifications:

 

• Education/Experience: Any combination of education, training, or experience that provides the required knowledge and abilities.

• Industry Background: Prior hotel or hospitality sales experience strongly preferred.

• Business Development: Proven ability to generate new business through in-person appointments, phone outreach, and email prospecting.

• Research & Lead Generation: Strong research skills with the ability to identify new leads using web-based resources.

• Sales Expertise: Thorough understanding of the sales cycle, including Prospecting, Opening, Qualifying, Advancing, Gaining Commitment, and Closing.

• Client Solutions: Ability to clearly communicate cluster-wide lodging solutions tailored to each client’s needs.

• Analytical Skills: Strong ability to interpret sales performance metrics and market data to inform strategy.

• Work Commitment: Must be available to work an average of at least 45 hours per week.

• Flexibility: Willingness to work evenings and weekends to accommodate networking events, client appointments, and group activities.

• Adaptability: Occasional off-hour engagements may be required to meet business and client needs.

Compensation

Full-time management position

Salary based upon experience,

Relocation assistance may be available for qualified candidates

Interview Timeline

First-round interviews will begin within the next two weeks. We are conducting a broad search both internally and externally to find the right fit for this key role.

Skills Required

  • Education, training, or experience providing the required knowledge and abilities
  • Prior hotel or hospitality sales experience
  • Ability to generate new business through in-person appointments, phone outreach, and email prospecting
  • Strong research skills using web-based resources to identify leads
  • Thorough understanding of the sales cycle, including prospecting, qualifying, advancing, gaining commitment, and closing
  • Ability to communicate cluster-wide lodging solutions tailored to client needs
  • Ability to interpret sales performance metrics and market data
  • Availability to work an average of at least 45 hours per week
  • Willingness to work evenings and weekends for networking events, client appointments, and group activities
  • Adaptability for occasional off-hour engagements
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The Company
Year Founded: 2014

What We Do

A modern, boutique-style hotel located in downtown Burlington, VT, housed in the historic 1904 Armory. The LEED Silver certified property features 139 guestrooms and suites, many with Lake Champlain views. It offers a full-service restaurant and bar with Vermont influences, a fitness center, and an indoor pool, serving both business and leisure guests.

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