Responsibilities:
Position Description:
1. Conduct research to identify new business opportunities in overseas marketing.
2. Design and implement sophisticated machine learning algorithms to enhance online marketing efforts, focusing on user acquisition, ad performance optimization, key opinion leader (KOL) identification and evaluation, and more.
3. Analyze extensive datasets to identify patterns and trends that will inform and refine our marketing and advertising strategies.
4. Work closely with various teams to formulate research questions and hypotheses, fostering a collaborative approach to problem-solving.
5. Stay up-to-date on industry trends and advancements in online marketing.
Requirements:
1. Must hold an advanced degree (Master's or Ph.D.) in data science, computer science, mathematics, or a related field.
2. Demonstrate a strong understanding of machine learning techniques and data analytics tools, with notable publications in areas such as digital advertising, online marketing, optimization, social networks, and sequence prediction.
3. Exhibit exceptional problem-solving skills and the ability to think critically.
4. Possess excellent communication skills, with the ability to clearly present research findings to diverse audiences.
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What We Do
Tencent uses technology to enrich the lives of Internet users.
Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks.
Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China.
Our financial technology and business services support our partners' business growth and assist their digital upgrade.
We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry.
Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
