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The Role
Develop, configure, and maintain Salesforce Marketing Cloud solutions across email and SMS channels. Design end-to-end journeys, manage data architecture and segmentation using SQL and AMPscript, enable SMS (MobileConnect) with compliance, integrate with external systems, troubleshoot campaigns, and produce technical documentation while following security and change management processes.
Summary Generated by Built In
- Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)
- Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels
- Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)
- Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting
- Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities
- Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data
- Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution
- Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes
- Ensure all solutions comply with internal security, privacy, and data governance standards
- Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions
- Create and maintain technical documentation, including solution design, data flows, and operational procedures
- Support knowledge transfer and provide guidance to internal teams as needed
- Follow established change management, release management, and project management processes
RequirementsMinimum Qualifications
- Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration
- Strong technical expertise in:
- AMPscript for dynamic content and personalization
- SQL for data extraction, transformation, and segmentation within Marketing Cloud
- AMPscript for dynamic content and personalization
- Proven experience designing and implementing multi-channel campaigns, including email and SMS
- Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance processes
- Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
- Experience integrating Marketing Cloud with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
- Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
- Experience working in structured environments with defined processes for security, change control, and approvals
- Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
- Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications
- Five (5) or more years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Developer and/or Consultant certification
- Advanced experience with:
- Journey Builder orchestration and automation strategies
- Complex data models and large-scale audience segmentation
- SMS compliance frameworks and short code provisioning processes
- Journey Builder orchestration and automation strategies
- Experience supporting healthcare, insurance, or other highly regulated industries
- Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems
- Familiarity with REST/SOAP APIs and Marketing Cloud APIs
- Experience with Agile or hybrid project delivery methodologies
- Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders
Skills Required
- Minimum of three (3) years of hands-on experience in Salesforce Marketing Cloud development and administration
- Experience with AMPscript for dynamic content and personalization
- Experience with SQL for data extraction, transformation, and segmentation within Marketing Cloud
- Proven experience designing and implementing multi-channel campaigns, including email and SMS
- Hands-on experience with MobileConnect, including SMS campaign setup, keyword management, and consent/opt-in compliance
- Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
- Experience integrating Marketing Cloud with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
- Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
- Experience working in structured environments with defined processes for security, change control, and approvals
- Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
- Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications
- Five (5) or more years of Salesforce Marketing Cloud experience
- Salesforce Marketing Cloud Developer and/or Consultant certification
- Advanced experience with Journey Builder orchestration and automation strategies
- Advanced experience with complex data models and large-scale audience segmentation
- Advanced experience with SMS compliance frameworks and short code provisioning processes
- Experience supporting healthcare, insurance, or other highly regulated industries
- Familiarity with REST/SOAP APIs and Marketing Cloud APIs
- Experience with Agile or hybrid project delivery methodologies
- Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders
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The Company
What We Do
Angarai International, Inc. is a professional management consulting firm specializing in enterprise transformation and oversight services. The organization provides business advisory and innovative solutions, partnering with local, state, and federal entities to drive organizational change. They focus on project management and professional management solutions to assist clients in achieving strategic objectives and improving operational efficiency.
