appflame - Middle Marketing Manager

We are appflame, a product IT company. We create life-changing products that break the rules of the game in the category. Geographically, we are located in Ukraine, but in reality – all over the world.

We are looking for the daring and enthusiastic people. Those who are fans of creating real products and dream of launching and developing cool startups. You have ambitions, and we have comfortable conditions for their implementation.

Your project: Taimi. It is one of the largest, fully inclusive LGBTQI+ dating app. It is carefully designed so that you can explore your sexuality and passion. We and our users believe that people find their attractions and mutuals in a sexually fluid environment with full freedom of choice. Taimi has partnered with Doja Cat, Katy Perry, Lil Nas X, Netflix, The Ellen Show, Rolling Stone Magazine, and more. 20 million users, 2 million messages daily, 4.5/5 Apple Store and 4.3/5 Google Play. Find out more about the team by clicking: https://bit.ly/4gAfG8H.

You will:

• Execute R&D Marketing Campaigns: Plan, execute, and optimize marketing campaigns to support R&D-driven products, ensuring alignment with target audience and product goals.
• Drive User Acquisition & Engagement: Focus on acquiring and engaging users through creative marketing strategies, with a focus on growth and measurable results.
• Leverage Non-Standard Marketing Tactics: Use various marketing techniques, such as influencer partnerships, viral ads, and non-traditional media placements, to drive product visibility and user growth.
• Monitor and Analyze Campaign Performance: Continuously track, analyze, and report on the performance of marketing campaigns, providing insights to optimize future efforts.
• Collaborate with R&D Team: Work closely with the R&D team to ensure marketing efforts align with product objectives and contribute to the successful launch and growth of new initiatives.
• Adapt & Innovate: Quickly adapt marketing strategies based on performance data, market trends, and shifting priorities, ensuring campaigns remain effective and agile.
  

From you:

• Proven Marketing Experience: At least 3 years of hands-on experience in digital marketing, including the execution of digital campaigns and non-standard marketing tactics (e.g., influencers, viral ads, unique media placements), with a focus on product-driven growth.
• Growth-Oriented Mindset: Strong ability to drive user acquisition and engagement through creative and data-driven marketing strategies.
• Experience with User Acquisition: Demonstrated ability to attract, engage, and retain users through targeted marketing campaigns and strategies.
• Data-Driven Decision-Making: Proficient in using analytics tools to track campaign performance, analyze results, and optimize marketing efforts based on data.
• Creative Problem-Solving: Ability to think outside the box, developing non-standard marketing strategies that differentiate the product in the market.
• Proficiency with Marketing Tools: Experience with marketing platforms such as Google Ads, Facebook Ads, social media management tools, email marketing platforms, and performance tracking tools.
• Excellent Communication Skills: Strong ability to communicate marketing strategies and campaign results clearly to both internal teams and external stakeholders.
• Independent Work & Time Management: Ability to work independently, managing multiple tasks and deadlines while maintaining focus on larger business goals.
  

Will be an advantage:

• Experience in Dating or Social Networks: Previous experience in marketing within the dating or social networking industries, with an understanding of the unique challenges and strategies for user engagement in these sectors.
• Experience in LATAM: Familiarity with marketing strategies and user behavior in the LATAM (Latin America) region, and the ability to adapt campaigns to this diverse market.
  

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why appflame?

• Involvement in Ukrainian products that compete with the world's best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.

We provide all conditions for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems: neither professional nor personal.

Join us.

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We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.