At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description GOMO is looking for an App Operations Lead who will own and orchestrate how our offers, campaigns, and features come alive inside the GOMO app.This new role is about more than just uploading banners. You’ll be the visual merchandising owner, campaign conductor, and creative guardian of one of the fastest-growing digital lifestyle apps in the country. From managing homepage real estate to optimizing in-app journeys, you will ensure every offer is surfaced with impact, clarity, and conversion in mind.
If you thrive on combining creative storytelling, data-driven optimization, and flawless execution, this is your chance to shape how millions of users experience GOMO every day.
KEY RESPONSIBILITIES
Campaign Design & Execution
Configure, launch, and QA campaigns in-app (entry conditions, triggers, targeting, frequency).
Monitor live campaigns daily for CTR, CVR, bounce rate, and funnel drop-offs.
Audit campaign flow logic monthly to refine user journeys and avoid conflicts.
Drive quarterly reviews of surfacing strategy and propose optimizations to leadership.
Visual Merchandising & Governance
Own homepage banners, tiles, and modals; ensure accurate, timely, and conversion-ready uploads.
Maintain a forward calendar of app placements across squads.
Enforce visual hierarchy rules (hero promos vs evergreen, Fiber vs Travel vs UNLI).
QA all assets before going live to ensure error-free execution.
Creative Strategy & Optimization
Brief, QC, and upload assets in collaboration with creative teams and agencies.
Run A/B tests on visuals and placements, measuring effectiveness against KPIs.
Continuously swap underperforming assets and push rapid iterations.
Compile creative learnings and translate them into stronger briefs.
Collaboration & Vendor Management
Align bi-weekly with Product Owners and Portfolio Managers for GTM consistency.
Partner monthly with analytics vendors to refine campaign targeting and surfacing logic.
Performance & Reporting
Monitor dashboards daily and push immediate fixes when needed.
Share weekly campaign performance updates with Brand and Growth Pods.
Consolidate monthly impact reports across sales, engagement, and retention.
Present quarterly governance reviews on execution accuracy and conversion performance.
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Skills Required
- Configure, launch, and QA in-app campaigns including entry conditions, triggers, targeting, and frequency
- Monitor campaign KPIs (CTR, CVR, bounce rate, funnel drop-offs) and act on live performance
- Visual merchandising ownership for homepage banners, tiles, and modals with timely, conversion-ready uploads
- QA all creative assets prior to go-live to ensure error-free execution
- Design and run A/B tests on visuals and placements and iterate based on results
- Brief and QC creative work with internal teams and external agencies
- Collaborate with Product Owners, Portfolio Managers, Brand and Growth teams for GTM consistency
- Partner with analytics vendors and maintain dashboards and regular performance reporting (weekly/monthly/quarterly)
- Maintain campaign/calendar governance and resolve surfacing conflicts across squads
What We Do
Globe Telecom Inc is a leading Philippine digital solutions platform primarily focused on telecommunications. The company provides a comprehensive suite of products and services, including mobile, home broadband, corporate data, and fixed-line voice. In addition to connectivity, Globe focuses on venture capital, venture building, shared services, and digital marketing solutions to empower Filipinos with reliable communication and digital tools.
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