App Marketing Senior Specialist

We Go Beyond:

At Beyond, we believe that everyone should “Be You!”. Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

The App Marketing Senior Specialist will play a critical role in developing and amplifying the reach & impact of app marketing initiatives across the Beyond, Inc. family of brands (including Bed Bath and Beyond, Overstock and Zulily) with a key focus on increasing user adoption and driving retention.

They will assist in strategizing, planning and implementing paid and organic marketing campaigns to acquire new app users and increase adoption across our existing customer base. They will help manage collaborative efforts across channels, products, and teams ensuring alignment and progress towards goals. The ideal candidate will have experience working on mobile apps for large online retailers as well as an aptitude for data analysis. The App Marketing Senior Specialist will champion all App customer experiences: pages, functionality, In-App Messaging, Behavioral Push Notifications, App Exclusive offers, etc.

Essential Job Responsibilities:

• Help develop digital marketing strategies that encourages consumer app adoption, repeat behaviors, decreased churn, and increased lifetime value (LTV).
• Contribute to the development and testing of new promotions, partners, and tactics.
• Assist with creative and copy request process for monthly app offers, feature promotions, and push notification enhancements.
• Analyze key metrics including cost to acquire, app % of sales, MAU, DAU, order frequency, AOS, and return on investment, etc. to design efficient and data driven marketing campaigns.
• Utilize organic tactics to drive traffic through website/landing page optimization, social, search, blog, PR, and other owned and earned channels.
• Partner with paid marketing channel teams such as Facebook, Google, and Apple to drive support and success of their app marketing campaigns.
• Collaborate with internal teams like Product, Merchandising, customer service, Analytics, etc. to drive innovation through new capabilities.
• Track and measure campaign success. Create and present performance reporting and analysis on all mobile marketing campaigns.
• Follow all prescribed legal business requirements.
• Perform other job-related duties as assigned.

Qualifications:

• 3+ years of ecommerce marketing experience with knowledge of app and digital marketing strategies and partners.
• Deep knowledge of mobile app ecosystem, best practices and industry trends, inclusive of both iOS and Android
• Strong analytical skills with hands-on experience using tools like GA4, AppsFlyer, Branch, Firebase, etc
• Technical grasp on interconnected technologies that power the mobile experience and ability to navigate complexities
• Bachelor’s degree in Marketing, Behavioral Science, Data Science, or a related field preferred.
• Ability to create strong external partnerships that generate results (paid and owned).
• Exposure to consumer brand advertising strategies in the B2C mobile space.
• Team player who can thrive in a data-driven, fast-paced work environment.
• Excellent verbal and written communication skills. 
• Analytical and detail-oriented self-starter.
• Proficiency in Microsoft office suite.
• Experience with Braze, Salesforce Marketing Cloud, preferred

Base Pay Range:

$61,500 - $73,000 per year

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:  

• 401k (6% match)

• Flexible Schedules

• Onsite Health Clinic

• Tuition Reimbursement, Leadership Development Program, & Mentorship Program

• Onsite Fitness Center

• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

• And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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