Team Summary
The Growth Marketing team is focused on driving customer acquisition, engagement, retention, and long-term value across Staples' digital ecosystem. This team partners closely with Marketing, Product, Analytics, Technology, and external vendors to deliver innovative, data-driven strategies that accelerate growth and enhance the customer experience. Through collaboration and experimentation, the team plays a key role in advancing Staples' omnichannel and digital transformation objectives.
Role Summary
The Omni App Program Manager is responsible for driving customer acquisition, adoption, engagement, and growth for the Staples mobile application. As a key member of the Growth Marketing team, this role develops and executes data-driven marketing strategies across paid, owned, and product-integrated channels to increase app installs, improve customer retention, and maximize customer lifetime value.
This role operates at the intersection of marketing, analytics, product management, and technology, serving as the subject matter expert for app growth and mobile marketing initiatives. The ideal candidate combines analytical expertise, digital marketing knowledge, and strong cross-functional collaboration skills to influence business outcomes and support Staples' omnichannel growth strategy.
What You'll Be Doing
- Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value.
- Own paid app install campaigns across platforms including Meta, Google, and Apple Search Ads, optimizing performance and investment effectiveness.
- Manage app store optimization (ASO) efforts across the Apple App Store and Google Play Store, including testing creative assets, refining messaging, and enhancing discoverability.
- Define and monitor key performance indicators (KPIs) related to app installs, attribution, customer engagement, retention, and monetization.
- Manage mobile measurement infrastructure and attribution strategies, including partnerships with mobile measurement providers and tracking technologies.
- Lead app-focused promotional strategies, install incentives, and exclusive customer offers to improve acquisition and engagement.
- Partner with Marketing, Product, Analytics, Digital Experience, and external vendors to execute integrated growth initiatives.
- Influence mobile product experiences, including onboarding, push notifications, deep linking, and customer lifecycle initiatives.
- Build performance reporting and deliver meaningful insights, recommendations, and business cases to stakeholders and leadership teams.
- Identify opportunities to optimize customer acquisition investments and improve overall app marketing effectiveness.
What You Bring to the Table
- Strong understanding of digital marketing performance and the ability to connect campaign results to broader business outcomes.
- Analytical mindset with the ability to translate data into actionable recommendations.
- Excellent organizational skills and the ability to manage multiple initiatives simultaneously.
- Strong communication and presentation skills with the ability to influence both technical and non-technical stakeholders.
- Self-starter mentality with a proactive approach to problem solving and driving results.
- Demonstrated ability to collaborate across multiple teams and lead cross-functional initiatives.
- Passion for customer experience, digital innovation, and continuous improvement.
What's Needed - Basic Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline.
- Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads.
- Experience with mobile attribution tools, measurement frameworks, and attribution methodologies.
- Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams.
- Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies.
- Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools.
- Experience managing external agencies, vendors, and strategic partners.
- Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis.
- Strong business communication, presentation, and stakeholder management skills.
What's Needed - Preferred Qualifications
- Experience supporting ecommerce, retail, or B2B business environments.
- Direct experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications.
- Experience with App Store Optimization (ASO) platforms, testing methodologies, and best practices.
- Experience managing acquisition budgets, forecasting performance, and evaluating ROI.
- Knowledge of customer lifecycle marketing, segmentation strategies, and retention programs.
- Experience designing and interpreting A/B tests and experimentation frameworks.
- Understanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends.
- Experience influencing product roadmaps based on marketing insights, user behavior, and performance data.
- Advanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.
Get great perks.
- Bonus plan and generous amount of paid time off, including one Floating Holiday each year
- Flexible work arrangements, including flexible work hours
- 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
- Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act; as well as with any other state and local Fair Chance Ordinance/Act regulations.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field
- 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline
- Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads
- Experience with mobile attribution tools, measurement frameworks, and attribution methodologies
- Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams
- Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies
- Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools
- Experience managing external agencies, vendors, and strategic partners
- Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis
- Strong business communication, presentation, and stakeholder management skills
Staples Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
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Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
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Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.
Staples Insights
What We Do
For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.
