- Job Title – App Executive
- Location – BL9 8RR
- Working rota – Monday - Friday
- Working hours – 40 hours
- Working model – 4 days in the office, 1 day working from home
Role Overview:
The purpose of this job is to support with driving the size? Group app strategy across both IOS and Android. Supporting across all digital channels to produce app strategies to implement & maintain best practice across all of our owned and third party tools.
Key Duties/Responsibilities:
- Own the app marketing strategy and engage the broader organisation to drive it forward.
- Implementation of our strategy for driving app downloads, retention, and loyalty across all channels including mobile and desktop.
- Working with our internal channel and 3rd Party Supplier teams on implementing best practice.
- Support the team to achieve trading targets across our apps to ensure we deliver the necessary revenue & sessions at the right cost by increasing direct traffic via apps.
- Support the content team to ensure our app content is visually engaging and optimised for performance. Working with Developers and UX teams to challenge and develop content further.
- Support work with existing and new third-party partners to ensure the app journey from external sources is maximised by engaging with the partners directly.
- Completing competitor reviews using internal and third-party tools to ensure we are competitive in the app market and utilising best practice.
- Support team to deliver results against app specific KPIs.
- Support work with our conversion and UX teams on new innovations & ensuring the journey is as smooth as possible.
Skills/Experience/Knowledge needed:
- 2+ years Experience of working on mobile or app previously.
- Knowledge of internal app analytics tools and MMPs (Firebase, AppsFlyer etc.).
- Knowledge of both ecommerce and app related KPIs (CPI, CPA, LTV, ROAS etc.).
- Interest in app specific technologies and an interest in innovations in these areas (SDKs, deep linking, App/Universal Links, push notifications etc.).
- Basic understanding of app marketing via paid channels (Apple Search Ads, Google Ads, social media marketing etc.) and best practice.
- Knowledge and experience of commercial online marketing within ecommerce retailing within the fashion sector is also an advantage.
- Experience of executing marketing campaign strategies, ideally within a retail setting.
- Relevant degree within marketing/ecommerce is desirable.
The Company:
The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 90,000 colleagues over 4,500 stores across several retail fascia's in over 36 countries around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
Interested?
If you are interested in this position, then press the Apply Now button.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Thank you again for your time.
#LI-AA1
Top Skills
What We Do
The Group At A Glance:
Established in 1981 with a single store in Bury, in the North West of England, JD Sports Fashion plc (JD Group) are the leading global multi-channel retailer & distributor of branded and own branded sportswear & fashionwear.
JD Group has a global reach with brands and stores across 19 territories in Europe, North America & Asia Pacific. We are proud to provide our consumers with the latest products from recognised brands such as Nike, Adidas, Puma and The North Face, with strong Own Brand labels such as Pink Soda and Supply & Demand to provide an elevated consumer experience.
JD Group continue to lead the way with successful subsidiaries, including Size?, The Hip Store, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, as well as International Retailers, Sprinter (Spain), Sport Zone as well as JD Finish Line.
Our C:ulture
We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All employees are highly skilled, self motivated and in constant pursuit of perfection. Opportunities to progress arise quickly for those people with the right qualities and ambition.
We encourage our people to constantly seek ways to improve our business. This means challenging the way we merchandise, sell and manage the business, being creative and forward thinking in suggesting alternative solutions. Problems are solved and opportunities are seized by people from all levels of the organisation working together.
JD Sports Fashion HQ is situated in Bury, Greater Manchester. JD Sports also have our global Distribution Centre in Rochdale, Greater Manchester & its highly decorative Creative Studio in Manchester City Centre
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