APEX - Digital Technology & Innovation Manager

Company Description

APEX is part of Publicis Groupe, the world’s third largest communications group.

What can we do as Publicis Groupe?  
Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.

And what makes us unique? 
A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One!

About APEX

Yes, we know ... 

Choosing a single brand inside a big Group is sometimes complex. Why not support them all? 

Choose Publicis Media and your specialization: content, data, digital, commerce and many others and immerse yourself in the projects of our ambitious clients! Like you, over 23,000 curious people around the world.

Click here to find more about us. 

Job Description

Strategically manage and optimize programmatic advertising campaigns for APEX clients.

Analyze and understand trends and performance across different programmatic platforms, identifying areas of technological development that can drive business growth, and leveraging third-party technologies to enhance campaign performance.

Provide technical leadership in integrating and managing DSP platforms, overseeing programmatic activities, and troubleshooting any issues that may arise.

Drive effective and efficient programmatic advertising strategies, maximize campaign performance, and achieve the clients' business goals.

Business Growth and Revenue Generation: The role should contribute to the growth of the agency's business by identifying technological advancements and opportunities within the programmatic landscape. This involves staying updated on industry trends, evaluating new platforms, and recommending innovative solutions to enhance the agency's competitive position.

Strong Integration and Collaboration: The role requires seamless integration of DSP platforms, fostering effective collaboration with cross-functional teams such as marketing, creative, and data analytics. The goal is to align programmatic efforts with broader marketing objectives and ensure a cohesive and efficient workflow.

Continuous Improvement and Knowledge Sharing: The role is expected to stay updated on emerging programmatic technologies, industry best practices, and evolving trends. Sharing knowledge and insights with the team, implementing process improvements, and driving innovation are essential for the ongoing success of the role and the company as a whole.

Your to do list:

• Analysis of activity trends across different programmatic platforms.Support in defining a programmatic agreement plan with major programmatic DSP platforms.
• Identification of programmatic technological development areas potentially suitable for agency business growth.
• Identification of third-party technologies useful for improving agency campaign performance.
• Technical leadership on DSP integrations, programmatic activity management, and troubleshooting.

Qualifications

If you are/have:

• 5 year experience in programmatic campaigns management
• Expertise in Programmatic and Social Advertising: A deep understanding of programmatic advertising platforms, tools, and technologies is crucial. This includes knowledge of Demand-Side Platforms (DSPs), Real-Time Bidding (RTB), data management platforms (DMPs), ad exchanges, and ad serving technologies, Meta, Tik Tok e Google Ads.
• Data Analysis and Optimization: Proficiency in analyzing campaign data, key performance indicators (KPIs), and metrics to identify trends, insights, and optimization opportunities. Knowledge of data analysis tools and techniques, such as Excel, data visualization, and reporting platforms, is essential.
• Technical Troubleshooting: Ability to identify and resolve technical issues that may arise during the integration and operation of programmatic platforms. Troubleshooting skills may involve debugging code, troubleshooting data discrepancies, and resolving technical challenges related to ad creative and tracking.
• Platform Integrations: Experience in integrating and working with various programmatic platforms, such as DSPs, ad exchanges, and third-party technologies. Knowledge of APIs, data feeds, and platform-specific integration requirements is important.
• Communication and Collaboration: Excellent communication skills to effectively collaborate with cross-functional teams, stakeholders, and external partners. The role requires clear and concise communication to articulate campaign strategies, share insights, and address technical challenges.
• Problem Solving and Adaptability: A proactive and solution-oriented mindset to tackle challenges and find innovative solutions. The ability to adapt to changing industry trends, emerging technologies, and evolving campaign requirements is essential.
• Attention to Detail: Meticulous attention to detail is vital when managing programmatic campaigns, troubleshooting technical issues, and ensuring accurate data tracking and reporting.

Additional Information

We take care of our talents and their wellbeing:

• Future of Work: flexible entrance and smartworking 2 days per week
• Corporate benefit aligned with the hiring level
• Learning&Development: a tailored learning path, individual and needs based approach, always on! 
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference? 
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.