APAC Marketing Lead

Conviva is the first and best place to go to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real time and at a fraction of the cost of alternative solutions. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva revolutionizes how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue.

The Conviva Marketing team is seeking an innovative, strategic, and hands-on leader to serve as our APAC Marketing Lead. This role is pivotal in growing our company’s brand awareness and demand in the APAC region via integrated campaigns connecting digital programs, account-based marketing, events, and other channels. As a member of the global marketing team, you will take full ownership and responsibility for leading regional marketing efforts and projects – from advising the global team in strategy development for the region to hands-on campaign execution. Additionally, you will work closely with the regional sales and global product team to develop and execute your strategy.

What Success Will Look Like: 

• Strategy development: Adapting global marketing strategies and programs to create, execute, and follow-up on marketing strategies for the APAC region to drive awareness and growth.
• Ownership mentality: Take full ownership to plan, develop, coordinate, executive and measure the effectiveness of all marketing in the APAC region.
• Partner marketing: Create marketing plans for partners that support local channel sales and help them build a strong partner-sourced pipeline.
• Budget management: Managing the APAC marketing budget, invoices, timeliness, results to maximum ROI.
• Content creation: Build and localize existing content to drive awareness and pipeline with target audiences and accounts in the APAC region. 
• Cross-Team collaboration: Work closely with global and regional sales and product management teammates to ensure cohesive messaging and clear articulation of the company’s and our platform’s business value.
• Data analysis: Analyzing data from marketing technologies, including Salesforce and Marketo, to drive performance marketing and improve ROI.
• Performance metrics: Plan, execute and track APAC marketing campaigns and project progress against goals and optimize for performance.
• Think Global but Act Local: Work with the wider marketing team on global campaigns and localization for the region. This includes compelling copywriting for marketing collateral to build Conviva brand awareness and generate demand for our platform.

Who You Are & What You've Done: 

• Experience: 10+ years of experience in content marketing and communications, including experience in B2B marketing in the APAC region.
• Hypergrowth familiarity: Experience working with hypergrowth companies journeying through the start-up to IPO phase.
• Strategic leadership: Proven success establishing and executing marketing events and communications programs and delivering measurable outcomes.
• Communication: Excellent writing and editing skills.
• Creativity: Innovative thinker and interest in staying up to date on latest trends and emerging best practices in the field.
• Leadership: Proactive in making decisions and planning ahead vs. reactive.
• Project management: Ability to prioritize resources, run multiple projects simultaneously, and deliver results in a timely manner.
• Education: Bachelor’s degree in business or a related field. MBA is a plus.

Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!