APAC Growth Marketing Specialist

Dream Big.  Go Beyond. Be Unstoppable.
 

Kyriba is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions. We serve 3,000+ customers worldwide, managing $15 trillion in payments annually and helping businesses optimize liquidity performance across the enterprise.

We're on a mission to become the most sought-after cloud technology company globally.  We think big, innovate relentlessly, and challenge the status quo every day. If you are a problem-solver who’s ready to push boundaries and achieve more than you thought possible-you'll find an exceptional career within an extraordinary business.

The APAC Marketing Specialist role focuses on integrated marketing campaigns to build demand and pipeline for Kyriba across tactics, including organization of events & webinars, email marketing, content promotion, ABM campaigns, content localization and translation, and more. 

Kyriba’s APAC Marketing Specialist will work in close alignment with the global & regional marketing teams, sales teams,  BDRs, and partners to support campaigns and run in-person and virtual events to support sales goals across target buyers and accounts. Campaigns will be aligned with the buyer’s journey and require cross-functional collaboration among teams within marketing and across Kyriba. Additionally, this role will be responsible for measuring, analyzing, and reporting on campaign effectiveness.

The successful candidate will bring passion, high energy and enthusiasm to the role and will have demonstrated contribution to driving demand and collaborating with a variety of stakeholders in prior positions. We’re looking for someone who has a sound understanding of marketing, strong analytical skills and the desire to build productive working relationships with key stakeholders.

• Manage in-person and virtual events including lead management and success metrics

• Collaborate with Kyriba partners to develop joint campaigns

• Develop and run regional marketing campaigns

• Create pre and post event campaigns to assist BDRs and Associate Account Managers with outreach

• Manage multiple projects and campaigns simultaneously to meet deadlines and goals

• Proactively communicate plans and tactical details across sales and marketing to build strong relationships and alignment

• Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance

• Collaborate with creative team to develop effective marketing assets to support programs

• Understand and keep up with industry trends that impact and highlight customer pain points to help target messaging

• Align tactics (such as events, webinars, online advertising, content syndication, outbound emails, target account advertising, etc) and content to the buyer’s journey

• 3+ years of experience in B2B enterprise marketing 

• Fluency in English and Mandarin required, Japanese proficiency preferred

• Experience in marketing SaaS and cloud-based solutions strongly preferred

• Ability to manage multiple priorities in a fast-paced environment

• Ability to work collaboratively with cross-functional teams, with the ability to build rapport, influence, and deepen relationships with stakeholders, especially with Partners, Sales, and Support

• Familiarity with marketing automation systems (Pardot preferred) and knowledge of CRM (Salesforce.com preferred)

• Ability to learn new MarTech tools as needed

• Ability to analyze and interpret data based on KPIs to inform decision-making

• Exceptional organizational and project management skills

• Strong interpersonal, verbal, and written communication skills

• Some travel required

• Bachelor’s Degree preferred 

Our Values Guide Everything We Do

• Think Big & Constantly Innovate: We have the confidence to think big, embrace change, challenge the status quo, and continuously evolve - incorporating new technologies and driving industry progress.

• Put our Customers’ Needs First: We are passionate about delivering the highest value for our customers and supporting them with end-to-end care throughout their journey with us.

• Act with Integrity: Integrity is at the heart of everything we do. We take personal responsibility for our actions, own our decisions, and honour each other’s contributions. We empower each other through honesty, respect, trust and transparency.

• Work as One Team: We are driven by our common goals and share in each other’s successes and failures, learning and working together as a team where everyone can bring their best selves.

• Strive for Excellence while Having Fun: We enjoy tackling new challenges together, and revel in continuous improvement as we deliver, with ultimate professionalism, the very best for our customers, while exceeding our own expectations.

Kyriba offers a comprehensive compensation package, including a range of health, welfare and wellbeing benefits designed to support both your professional and personal life.

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information.

If you require a reasonable accommodation to complete any part of the application or interview process, or to perform essential job functions, please contact us at [email protected]. Requests will be handled confidentially and in accordance with applicable local laws.