The APAC Digital Creator role will be responsible for creating and managing content that aligns with CHAGEE's branding and marketing objectives across Asia Pacific. This position involves developing high-quality content for various platforms, enhancing brand awareness, and driving customer engagement. The ideal candidate will have a strong background in content creation, digital marketing, and storytelling within the retail sector, particularly in the food and beverage industry.
Key ResponsibilitiesContent Strategy: Work together with the social time to develop and implement a comprehensive content marketing strategy to support CHAGEE's social needs.
Content Creation: Create engaging and high-quality content, including videos, photos, social media posts, infographics, etc that resonates with the target audience.
Oversee Content: Guide markets in content creation and making sure content is on brand
Social Optimization: Ensure all content is optimized for social platforms to increase organic traffic and discovery.
Editorial Calendar: Maintain an editorial calendar to plan and manage content production and publication schedules.
Collaboration: Work closely with the branding, marketing, and communications teams to ensure content is aligned with overall marketing strategies and campaigns.
Performance Metrics: Monitor and analyze content performance metrics, providing insights and recommendations to optimize content strategy.
Content Distribution: Manage and maintain content archive
Trend Monitoring: Stay updated on industry trends, content marketing best practices, and emerging platforms, be able to execute to trends and keep CHAGEE's content fresh and relevant
Compliance: Ensure all content complies with local and international regulations and industry standards.
Extensive experience in content marketing and digital assets creation, particularly within the retail and/or F&B sector.
Strong content creation and storytelling skills
Strong sense of aesthetics - Excellent cinematography, photography, visual design and editing skills are a must
Proficiency in using content management and SEO tools.
Excellent communication and editorial abilities.
Outstanding creativity and attention to detail.
Proven ability to manage multiple tasks and meet deadlines.
Knowledge of content marketing trends, tools, and best practices.
Ability to work collaboratively with cross-functional teams and external partners.
Please kindly submit/upload your portfolio when you upload your resume. Thanks.
Top Skills
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.
As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
