Analytics Manager

Why You’ll Never Want to Leave

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth. 

Who You’ll Be Collaborating With

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop. 

Job Summary

You’re a storyteller, who specializes in sifting through large amounts of data, extracting insights, and sharing them in a concise manner that supports decision making. You are an exceptional team player, and a natural coach and mentor with demonstrated success managing and inspiring analysts. You’re passionate about using data to shape adverting strategies and has a strong understanding of the digital marketing ecosystem.

What You’ll Be Working On

• Manage the full media analytics cycle from concept to delivery, including programmatic, paid social, paid search and offline channels (TV, radio, print, etc.)
• Manage backend data workflows using automaton software Alteryx to ensure clean, accurate datasets are used in reporting
• Understand business needs and lead the design and execution of cross-channel campaign measurement frameworks that will help clients achieve their goals
• Facilitate the integration of data into audience-centric media plans, informed by an in-depth understanding of our target
• Be the face of analytics to the clients. Present media insights and recommendations that are supported by data to internal teams and clients
• Develop a holistic view of campaign performance, working cross-functionally with teams to refine existing media strategy and inform future campaign development
• Provide data-driven actionable insights that inform advertising investment allocation and help identify high-potential audiences, channels, pubs and tactics to be activated and/or tested
• Create a testing roadmap, identifying opportunities to utilize structured marketing experiments to answer important business questions (ROAS, incrementality, investment allocation across audiences, channels, most effective ad formats/sizes, optimal frequency level, etc.)
• Provide ongoing accurate and timely reporting and analysis for clients and internal stakeholders, with a laser focus on adding value and improving media performance
• Use data visualization tools to elevate the reports and dashboards provided to clients, enhancing the quality of data visualizations, and ensuring we deliver information in the most effective manner
• Identify opportunities for process improvements and cost savings, implementing strategies to automate data extraction and transformation flows using programming language

 How You’ll Excel In Your Role

• 4+ years of experience within media analytics, preferably in an agency environment. Experience managing direct reports.
• Strong communicator, with ample client facing experience and ability to synthesize complex findings into clear and concise recommendations for a non-technical audience
• Extensive experience with digital media platforms (DV360, DCM, Google Ads, Innovid, Facebook, The Trade Desk)
• Knowledge of digital data technologies (DMPs, DSPs, MTA, web analtiycs, digital pixel tracking, site tagging, etc.)
• Experience creating data visualizations using business intelligence tools (Tableau, Domo, PowerBI, Looker, etc.)
• Experience building, managing and QA-ing ETL workflows in Alteryx and/or Domo
• Experience working with cloud-based data warehouse (Google BigQuery, AWS, Azzure, etc)
• Fluency in SQL is a strong plus
• Outstanding critical thinking and problem-solving capabilities
• Effective time management, with proven ability to handle multiple projects at a time while maintaining a sharp eye for detail

This is an exempt position and is not eligible for overtime compensation.  The semi-monthly salary range for this position is $4,166.67 - $5,000.00 with an annualized equivalent of $100,000 - $120,000

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.