Analytics Lead, Growth

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.

Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.

The Data Analytics team at Imprint is dedicated to building a robust data foundation that drives smarter decision-making across the organization. The team is responsible for developing and maintaining Imprint’s data infrastructure, which includes not only the data warehouse and data pipelines but also comprehensive analytics systems that support both daily operations and strategic initiatives. We enable accessible, high-quality data to fuel insights into customer behavior, prioritize initiatives for maximum impact, and scientifically test new features and processes. Leveraging these actionable insights, the team plays a crucial role in guiding Imprint's growth and profitability, empowering cross-functional teams to make well-informed, data-driven decisions.

We’re looking for an Analytics Lead to define how data drives marketing strategy at Imprint. You’ll design the systems, metrics, and tools that shape how we invest, experiment, and grow. Sitting at the intersection of data, marketing, and strategy, you’ll transform complex datasets into intuitive decision systems that help teams act quickly and confidently. You’ll partner closely with Marketing, Data Science, and Data Engineering to create the analytical foundation for how Imprint measures impact, optimizes performance, and scales growth across programs and partners.

• Drive marketing analytics strategy. Partner with Marketing, Data Science, and Engineering to define the metrics, models, and frameworks that guide campaign optimization, experimentation, and performance measurement.

• Build data visualization as a product. Design intuitive, engaging dashboards that make insights immediately actionable and help teams make faster, better decisions.

• Create scalable data foundations. Work with Data Engineering to design cross-channel, cross-campaign data models that enable robust performance analysis and long-term learning.

• Accelerate experimentation and growth. Collaborate with Data Science to operationalize testing frameworks, build feedback loops into dashboards, and surface results that directly inform campaign strategy.

• Evolve the data experience. Continuously improve how teams interact with data — balancing clarity, interactivity, and accessibility for both technical and non-technical audiences.

• Champion a culture of evidence-based decision-making. Enable self-service reporting, promote analytical excellence, and advocate for visualization best practices that elevate decision quality across the organization.

• Have a Bachelor’s degree in a quantitative field (Computer Science, Engineering, Mathematics, Analytics, or a related discipline).

• Are highly proficient in SQL and comfortable working with modern analytics stacks (e.g., Snowflake, dbt, Sigma).

• Have 5+ years of experience designing and building analytical systems or dashboards that drive decision-making at scale.

• Think deeply about how data is consumed, capable of turning complex datasets into intuitive, self-serve experiences.

• Communicate insights effectively and collaborate seamlessly with technical and business stakeholders.

• Bring experience with marketing analytics, experimentation, or growth measurement frameworks, especially in fintech.

• Competitive compensation and equity packages

• Leading configured work computers of your choice

• Flexible paid time off

• Fully covered, high-quality healthcare, including fully covered dependent coverage

• Additional health coverage includes access to One Medical and the option to enroll in an FSA

• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.