About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client. This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.
Insights & Learnings:
Support the team with the development & presentation of media strategies through:
- Channel evaluation and selection.
- Providing target market insights and recommendations
- Analysing benchmarks and KPIS
- Posting campaign presentations with clear insights and learnings to positively impact future campaigns.
- Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.
- Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.
- Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.
- Think critically and be discerning about information sources.
- Understand and predict the dynamics of the market and its implications for the client.
- Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)
- Assist in developing, updating, and generating data for Interactive Dashboards.
- Keep up to date in using media measurement tools.
- Analyze website, social media platforms, online stats, trends.
- Interpret digital metrics, for a fast-paced and dynamic television environment.
- Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database.
- Monitor activity on an ongoing basis to identify optimization opportunities.
The Ideal Candidate
- At least 6 years of through-the-line media experience preferred.
- Minimum of 4 years of experience in media analytics.
- Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)
- Strong analytical and numeracy abilities required.
- Skilled in industry related research and stats tools.
- A good understanding of SEO and digital marketing.
- Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety
- Strong organizational skills, multi-tasking capabilities and detail oriented.
- Good understanding of media channels, both digital and traditional
- Problem-solver
- Proven experience using data to generate insights and demonstrate their value to influence business decisions.
- Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.
- High attention to detail
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Skills Required
- At least 6 years of through-the-line media experience
- Minimum of 4 years of experience in media analytics
- Strong analytical and numeracy abilities
- Good understanding of SEO and digital marketing
- Proven experience using data to generate insights and influence business decisions
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
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