Position Overview
Avid Marketing Group is seeking a Analytics and Insights Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. Ideal candidates will have the ability to transform raw data into actionable insights and presentations. It's key to not only report on "what" happened, but "why" it happened.
Reports to: Sr. Dir, Analytics
Duties and Responsibilities:
- Reporting program-specific performance across traditional shopper tactics (National, media, retailer media, trade offers, etc.) and correlating performance to syndicated data lift and other KPIs
- Reporting across multiple programs, analyzing what is working and what needs to be optimized
- Making program/tactic recommendations in conjunction with budget recommendations based on client strategy. Updating clients with cadenced deliverables
- Work in a collaborative environment, cross-functional setting and responsible for explaining calculations to those who are not "number people"
*Subject to change based on business requirements
Qualifications
Must have:
- 3+ years of experience in CPG data analytics, which could include Shopper Insights, Category Management, RGM, Trade, or Sales support roles
- Deep understanding of CPG industry and FDMC retailers
- Experience analyzing Retail Media and Syndicated Data
- Experience with pulling, extracting, and analyzing syndicated POS data (Circana/IRI, Nielsen)
- Expert in Excel and PowerPoint, including regular use of pivot tables and formulas (vlookup, if/then, sumif, etc.)
- Strong analytical and critical thinking skills
- Excellent presentation skills
- Ability to analyze and interpret large quantities of data from multiple sources and summarize into key insights /learnings
- A passion for storytelling based on data
Not required, but nice to have"
- Panel Data knowledge
- Excel tool building experience
- Experience with BI tools
- Previous work in an agency setting
Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. We look forward to hearing from you!
* Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
What We Do
Avid Marketing Group (AMG) is a shopper marketing firm servicing some of the world's best loved consumer brands. Established in 1986, our focus is providing creative marketing solutions that drive brand equity while engaging and motivating shoppers along their path to purchase. AMG supports our clients with a solid mix of strategy, cutting edge digital solutions and flawless program execution.
Our tactics include in-store sales promotion, coupons, partnerships, sweepstakes and point of sale, as well as digital and mobile programming, utilizing ORA, AMG's proprietary Online Retail Activation system. AMG has also developed a receipt validation platform called Shop.Snap.Earn. by AMG, which rewards consumers with cash, loyalty rewards, charity donations, and gamification, to increase buyer engagement. The analytics team measures response, and provides informed recommendations to better strategize next steps, utilizing our proprietary data integration tool, Utopia by AMG.
We have been in business now for over 36 years, and have been successful in providing creative marketing solutions that provide results, that are financially responsible, and that are delivered on time, every time.
