Web Analytics Specialist

Posted 10 Days Ago
Be an Early Applicant
Barcelona, Cataluña
Mid level
Digital Media • Fintech • Information Technology
The Role
The Analytics Implementation Specialist will implement digital tagging and measurement for Dow Jones' digital products, collaborating with development, analytics, marketing, and business teams. This role includes designing analytics tracking specifications, managing tag management systems, conducting quality assurance testing, and ensuring data collected meets the required standards.
Summary Generated by Built In

Job Description:About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

POSITION SUMMARY

The successful candidate will Implement digital tagging and measurement for Dow Jones portfolio of Digital products, including websites, mobile apps and connected device apps. This role will work closely with development, analytics, marketing, and business team members to capture the data needed to drive business decisions.

PRIMARY DUTIES

  • Following Dow Jones standards, design and document analytics tracking specifications for Dow Jones digital products and platforms, including web, mobile apps, off-platform, and connected device (OTT) platforms
  • Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations
  • Act as a Data Steward for usage data.
  • Manage tag management systems and data collection tools.
  • Interact with data collection and analytics vendors to get the most out of systems and services.
  • Run end-to-end testing, QA, QC, and debugging of analytics code using various tools (Observepoint, Adobe Debugger, Charles or Firebug, etc).
  • Confirm the quality of the data collected in analytics tools (Adobe, Piano, Google Analytics) and databases (BigQuery, Athena) with SQL
  • Keep documentation up to date.

REQUIREMENTS

  • College degree or technical degree in computing, business data management, analytics, or digital marketing. Advanced degrees welcome.
  • Minimum 3 years of experience in a technology role, in a data intensive environment.
  • Minimum 1-2 years of SQL experience and understanding of data configuration and databases.
  • Understanding of digital products, tracking and data collection processes, and platforms.
  • Experience with Adobe Analytics, Tealium, or Google Analytics a plus.
  • 3 years working with data; with a focus on data quality, identifying data issues, sources.
  • Experience in media industry and understanding of industry key metrics is a plus
  • Familiarity with technical project implementation, including all phases from requirements, development, quality assurances, and launch.
  • A passion for organization and data quality.
  • Web development knowledge, specifically an ability to be hands on with HTML, CSS, JavaScript, and Web Services
  • Strong analytical thought process to identify what data may be needed to measure user engagement with products.
  • Ability to communicate with business team with an understanding of marketing and operations management and processes,

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Data & AI

Job Category:

Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Top Skills

SQL
The Company
HQ: New York, NY
4,898 Employees
Hybrid Workplace
Year Founded: 1882

What We Do

When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.

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