Analytic Team

Posted 25 Days Ago
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Accra, Greater Accra, GHA
In-Office
Mid level
Professional Services • Consulting
The Role
The Analytic Team analyzes user interaction data to inform strategies for product development, marketing, and user engagement, enhancing platform performance.
Summary Generated by Built In

Our Client is a leading innovator in the social media technology sector, focused on redefining the parameters of online community and interaction. Their corporate mission is to develop and deploy best-in-class digital platforms that facilitate meaningful user engagement and self-expression. Their operational value is built upon a foundation of technological excellence, creative vision, and the highest standards of ethical practice, positioning them at the forefront of the industry's evolution.


Analytic Team is responsible for collecting, analysing, and interpreting data to guide the company’s strategic decisions, product development, marketing campaigns, and user engagement strategies. They ensure that the company understands user behaviour, content performance, and overall platform health.


This is a hybrid role based in Ghana


Duties:

  • Track how users interact with the platform (likes, shares, comments, retention, session duration).
  • Identify patterns in user growth, churn, and engagement.
  • Measure which content types (videos, images, text) perform best.
  • Provide insights to creators, marketers, and product teams.
  • A/B test new features (e.g., recommendation algorithms, UI changes).
  • Provide data to improve platform speed, UX, and engagement features.
  • Track ROI on ad campaigns and influencer partnerships.
  • Provide insights into ad performance, audience targeting, and conversion rates.
  • Work with the CFO to forecast revenue from ads, subscriptions, and partnerships.
  • Monitor pricing strategies and optimize monetization models.
  • Detect fraudulent activities, fake accounts, and content violations.
  • Support the CLO in monitoring regulatory compliance (data privacy & content laws).


Requirements

Required Qualifications & Skills

  • Strong background in statistics, mathematics, or computer science.
  • Proficiency in analytics tools (SQL, Python, R, Tableau, Power BI, Google Analytics).
  • Experience in data visualization and dashboard reporting.
  • Knowledge of social media metrics (engagement rate, churn, CTR, CPC, CPM, retention).
  • Business acumen and ability to translate data into actionable insights.
  • Familiarity with machine learning and AI (for advanced data science roles).


Skills Required

  • Strong background in statistics, mathematics, or computer science
  • Proficiency in analytics tools (SQL, Python, R, Tableau, Power BI, Google Analytics)
  • Experience in data visualization and dashboard reporting
  • Knowledge of social media metrics (engagement rate, churn, CTR, CPC, CPM, retention)
  • Business acumen and ability to translate data into actionable insights
  • Familiarity with machine learning and AI
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The Company
7 Employees
Year Founded: 2016

What We Do

Elidel Prestige Limited is a fully-owned indigenous Ghanaian Human Resource and Business Management Consultancy firm, specializing in manpower solutions, immigration support, and business advisory services.

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