Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.
Time Type:RegularJob Description :Sommaire du poste
Au sein de l'équipe Intelligence d'affaires, vous êtes responsable de transformer la base de données auditeurs en opportunités d'affaires concrètes. Votre rôle est de comprendre les comportements de nos auditeurs pour créer des segments à haute valeur et de les activer via nos différentes plateformes publicitaires et marketing. Vous êtes le partenaire clé des équipes de ventes et du contenu.
Responsabilités clés
Stratégie de segmentation : Concevoir des segments d’audience basés sur les comportements (habitudes d'écoute) et les données déclaratives (profils de consommateurs).
Qualification et scoring : Développer des modèles de qualification (engagement, propension) pour enrichir les profils auditeurs.
Activation média : Gérer l'exportation et la synchronisation des segments vers les plateformes d'activation (Google Ad Manager, Triton, Optable, Dialog Insigh).
Analytique de performance : Mesurer l'efficacité des segments (Reach, CTR, conversion) et optimiser les critères de sélection en continu.
Insights d’affaires : Produire des analyses sur les tendances d'audience pour aider les équipes de programmation et de ventes à prendre des décisions éclairées.
Qualifications requises
Baccalauréat en marketing analytique, statistiques ou intelligence d’affaires.
5 ans d'expérience en analyse de données marketing ou publicitaires.
Maîtrise du SQL et des outils de visualisation (Tableau ou Power BI).
Forte compréhension de l'écosystème AdTech (GA4, GAM, Triton Digital, plateformes programmatiques, DMP).
Excellentes capacités de communication et de vulgarisation.
At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.
By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.
If you need any accommodations to apply or as part of the recruitment process, please contact us confidentially at [email protected]
Skills Required
- Bachelor's degree in analytical marketing, statistics, or business intelligence
- 5 years of experience in marketing or advertising data analysis
- Proficiency in SQL and visualization tools (Tableau or Power BI)
- Strong understanding of the AdTech ecosystem (GA4, GAM, Triton Digital, programmatic platforms, DMP)
- Excellent communication and simplification skills
What We Do
Rooted in the communities it serves, Cogeco Inc. is a growing competitive force in the North American telecommunications and media sectors with a legacy of more than 65 years. Through its business units Cogeco Connexion and Breezeline, Cogeco Communications provides Internet, video and phone services to 1.6 million residential and business customers in Québec and Ontario in Canada as well as in thirteen states in the United States. Through Cogeco Media, Cogeco owns and operates 21 radio stations primarily in the province of Québec as well as a news agency. Cogeco's subordinate voting shares are listed on the Toronto Stock Exchange (TSX: CGO). The subordinate voting shares of Cogeco Communications Inc. are also listed on the Toronto Stock Exchange (TSX: CCA).
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