Analyst, Video Revenue Operations
I. Job Summary | Major goals and objectives.
The Analyst, Video Revenue Operations plays a key role in the pre/post sale of digital video advertising campaigns, ensuring Dotdash Meredith wins business, maximizes yield, and meets/exceeds clients’ goals. This position is responsible for supporting day-to-day video ad operations, including inventory forecasting, pricing and margin review, product solutions, campaign pacing, key performance indicator optimizations, monthly billing, and post-campaign analysis. An ideal candidate is self-motivated and demonstrates excellent analytical and written communication skills. Experience with digital/web video advertising is a plus.
II. Essential Job Function | Accountabilities, Actions and Expected Measurable Results
- Review media plans to ensure correct pricing, product capabilities, achievable goals, and ideal margins
- Monitor and optimize all sold direct and programmatic guarantee sold video campaigns to meet delivery & performance goals per 1p/3p reporting
- Analyze campaign data and optimize efficiently throughout the lifecycle of the advertisement to meet both Key Performance Indicator (KPIs) and benchmarks (including viewability and brand safety where appropriate)
- Collaborate with sales on video product/scale strategies to meet client's objectives, budgets, and/OR KPIs
- Manage post-sale video product activation
- Provide campaign reporting and analysis
- Partner with syndication vendors on DDM video content feeds, site list reviews, and campaign execution & performance deliverables
- Basic understanding of video products and metrics
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s degree or equivalent training and/or experience
Experience:
Strong analytical and problem-solving skills and ability to manage conflicting priorities
High level of curiosity & initiative
Team Player: Promotes and encourages teamwork
Problem Solver: Identifies and solves problems creatively while also being able to analyze data
Accountable: Takes personal accountability for actions and results
Systems and tool knowledge
Data Reporting – Excel, Google Sheets, Looker, etc.
Digital Ad Servers - Google Ad Manager, DV360, etc.
Sales Support Systems - Operative, Salesforce, etc.
Digital Ad Campaign Management Reporting Tools – IAS, Double Verify, Doubleclick, Innovid, etc.
Specific Knowledge, Skills and Abilities:
∙ Analytical
∙ Self-motivator
- Collaborator
∙ Customer Focused
∙ Results Oriented
