Job Title – Analyst - Sport Media
DAY-To -DAY Responsibilities -
- Support more senior colleagues with the management of complex projects and manage smaller ones independently or as part of a small team.
- Create searches and use bespoke media information tools to find relevant data. Collect, collate and interrogate data to tell a story to clients.
- Report writing; perform advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulae and data filters.
- Data analysis: looking into trends and identifying potential discrepancies and errors.
- Report production: producing bespoke analysis and reports for clients; creating a clear narrative from the data that enables the client to make data-driven decisions.
- Coach and support junior analysts where applicable.
- Proofreading fellow analyst’s reports, suggesting pertinent improvements to the written insight and presentation of data.
- Adhere to data management quality control processes to ensure accurate, consistent and a compliant delivery of data.
- Maintaining dashboards and databases with the correct, most recent data and information.
- To provide support to the Client Services team on ad-hoc projects.
KEY ACCOUNTABILITIES
- Collation of secondary media data through targeted bespoke searches
- Analysis of broadcast data, making logical and accurate estimations where appropriate
- Preparation of data, making decisions regarding extrapolation and methodology application.
- Uploading of data to proprietary dashboard
- Perform data validation and verification checks, quickly addressing any discrepancies
- Report writing, pinpointing key insights and building on analysis to explain emerging trends
- Advising managers and team members of any scheduling issues.
QUALIFICATIONS/SKILLS - Excellent analytical skills with the ability to approach and solve problems.
- Proven track record of managing multiple projects and hitting deadlines in a fast-moving environment.
- Enthusiasm for day-to-day writing of evaluation reports and data analysis across a broad range of media.
- Experience in the media evaluation sector (in particular sports media) is desirable.
- Passionate about professional sport
- Microsoft Office experience essential, including Excel to a high standard (i.e. vlookups, IF formulae, pivot tables and data filters).
- Possess a good, clear writing style and understand different uses of tables, charts and commentary.
- Effective communication to senior management level.
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
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What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
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Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
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Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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