(3+ years of experience SEO/AEO Content Analysis)
The SEO/AEO Content Analyst supports search optimization across new and existing marketing content. This role ensures structured SEO and emerging AEO implementation, maintains search hygiene, and improves discoverability across traditional search engines and AI-driven platforms through hands-on, execution-focused work.
Key Responsibilities:
- Execute routine SEO/AEO content audits and implement recommended updates
- Apply on-page SEO and AEO best practices (metadata, headers, internal linking, formatting for featured snippets and AI search, etc.)
- Optimize existing content for improved rankings, featured snippet capture and AI visibility
- Maintain SEO/AEO, templates, documentation and standards
- Execute routine optimizations of existing content for SEO and AEO
- Monitor priority pages and flag performance declines or optimization opportunities
- Analyze performance data from platforms such as Google Search Console, GA4 and third-party SEO tools to identify trends, content gaps and optimization opportunities
- Develop clear, concise SEO/AEO performance reports that translate data into prioritized action steps
- Monitor keyword performance, content decay and AI visibility metrics and recommend adjustments
- Stay current on SEO and AEO developments, including algorithm updates, AI search experiences and content optimization techniques
Required Qualifications:
- Native-level fluency in American English, with strong editing and content-quality instincts
- 3+ years of hands-on experience in SEO, with a strong emphasis on content creation and optimization
- Working knowledge of AEO and a demonstrated curiosity about AI-driven search and answer engines
- Experience using traffic and search tools (e.g., Google Search Console, GA4, Semrush, Ahrefs, Moz or similar)
- Ability to follow established content and SEO strategies while executing independently and accurately
- Experience with long-form B2B content
- Strong understanding of search intent and keyword mapping
- Experience working within established SEO frameworks and workflows
- Demonstrated ability to analyze search performance data and convert insights into practical optimization recommendations
- Experience creating performance reports for non-technical stakeholders
- Familiarity with schema markup and structured data implementation
- Experience tracking featured snippets and AI-generated search results
Skills & abilities:
- Accurate, persistent and dependable
- Exceptionally detail-oriented
- Can meet deadlines and coordinate multiple projects/tasks simultaneously
- Excellent communication and teamwork skills
- Analytical mindset with the ability to translate data into practical content improvements
- Curiosity and adaptability in a rapidly evolving search and AI landscape
- Ability to synthesize large datasets into concise, actionable insights
- Strong pattern recognition skills
- Ability to prioritize optimization opportunities based on impact
- Comfort working with structured processes and documentation
- Ability to work independently with minimal oversight once direction is set
- High tolerance for repetitive but precision-driven work
- Comfort working alongside AI tools to accelerate optimization workflows
- Openness to feedback and continuous process refinement
Preferred qualifications:
- Bachelor's degree in marketing, communications, English, journalism, digital media, data analytics or similar 3+ years of experience
- Experience working with US-based professional services firm
- Experience supporting US-based marketing teams
Work relationships & scope:
- Works with internal stakeholders, such as -
- Content strategists
- Industry marketing leads
- Web team
- Paid media (for keyword alignment)
- Analytics
Work location: Bengaluru, Wipfli India.
What the Team is Saying
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Wipfli Compensation & Benefits Highlights
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Leave & Time Off Breadth — Flexible or unlimited PTO alongside paid holidays, wellness/floating days, and paid volunteer time are consistently highlighted. Feedback suggests this breadth supports work-life balance when team norms enable usage.
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Parental & Family Support — Family-building benefits such as fertility, adoption, and surrogacy support, plus parental leave, are emphasized. Gender-affirming care and medical travel indicate meaningful support for diverse family needs.
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Retirement Support — A 401(k) with company match and recurring profit-sharing is frequently cited as part of the package. Feedback suggests these elements strengthen long-term financial security for employees.
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What We Do
Wipfli is an advisory firm that delivers holistic solutions to help clients navigate the modern marketplace, optimize performance and drive growth. Our more than 3,000 full-time associates deliver digital, people, strategy, risk, financial and outsourcing solutions to 54,000+ clients. "Wipfli" is the brand name under which Wipfli LLP and Wipfli Advisory LLC and its respective subsidiary entities provide professional services. Wipfli LLP and Wipfli Advisory LLC (and its respective subsidiary entities) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. Wipfli LLP is a licensed independent CPA firm that provides attest services to its clients, and Wipfli Advisory LLC provides tax and business consulting services to its clients. Wipfli Advisory LLC and its subsidiary entities are not licensed CPA firms.
Why Work With Us
At Wipfli, people count. Our people are core to everything we do — the catalyst behind our ability to create exceptional impact and extraordinary results. We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path. And we seek feedback openly, from all.
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