The Role
Own and optimize product listings across D2C, Amazon, marketplace, and quick-commerce channels. Improve PDP conversion, organic rankings, search visibility, and listing health through keyword research, competitor audits, content and image updates, and platform compliance. Track SKU-level metrics, identify underperformers, coordinate with creative and technology teams, support channel reporting, and implement relevant platform feature and algorithm updates.
Summary Generated by Built In
Job Role: Analyst – Product Listing Optimisation
You should apply if you have
- 1-2 years of experience in e-commerce operations, catalog management, or digital merchandising - across D2C (Shopify/website/app), Marketplace (Amazon, Flipkart), and/or Quick Commerce platforms
- Understanding of what drives PDP performance across channels - titles, descriptions, images, bullet points, A+ content, keywords, and on-site search/SEO relevance
- Comfort with data - you can read a dashboard, spot a drop in conversion, and ask "why"
- An eye for detail - you notice when a listing looks off, a keyword is missing, or an image doesn't meet spec, on any platform
- Willingness to do focused, repetitive optimisation work at scale (100s of SKUs across multiple channels) without losing rigor
- Strong written communication to brief designers/content writers and follow up with platform/tech teams
You should not apply if you
- Are looking for a pure strategy or brand-marketing role with no hands-on listing work
- Are uncomfortable with Excel/Sheets or repetitive data work
- Expect to only analyze data without acting on the optimisations yourself
- Are not okay with a fast-paced role
- Want to work on a single channel only and aren't open to working across D2C, Marketplace, and Quick Commerce
What will you do?
- Own end-to-end optimisation of product listings (titles, bullets, descriptions, images, A+ content, backend keywords, on-site SEO) across D2C website/app, Amazon, and Quick Commerce platforms
- Continuously improve PDP view → Add-to-Cart (ATC) conversion rate through content, imagery, and keyword refinements - channel by channel
- Track and improve organic ranking/search visibility for priority SKUs on each platform (marketplace search rank + D2C on-site/SEO)
- Run keyword research and competitor listing audits across channels to identify gaps and opportunities
- Monitor listing health - content compliance, image quality, A+/PDP module status, missing attributes - and fix issues proactively across all channels
- Coordinate with the design/content and D2C tech/CMS teams to brief and get creative assets and PDP updates implemented
- Track key metrics (CTR, conversion rate, ATC rate, organic rank, D2C PDP bounce/exit rate) SKU-wise and channel-wise, flagging underperformers
- Support respective channel managers (D2C, Marketplace, Quick Commerce) with data pulls, reporting, and pre/post-analysis of optimisation changes
- Stay updated on platform algorithm/feature changes (Amazon A+ updates, Shopify PDP features, Quick Commerce content modules) and implement relevant ones
Skills Required:
- Understanding of keyword research tools/methods (Amazon search terms, on-site search analytics, Helium10/similar a plus)
- Proficiency in Excel/Google Sheets (VLOOKUP, pivot tables at minimum)
- Basic understanding of e-commerce metrics - CTR, conversion rate, ATC rate, ranking, Buy Box, bounce rate
- Good written communication for briefing content/design/tech teams
- Structured, detail-oriented, and comfortable working across large SKU sets and multiple platforms simultaneously
Work Experience:
1-2 years of relevant experience
Working Days & Location:
- Monday –Friday
- Location: Golf Course Road, Gurugram, Haryana
Perks:
- Collaborative and high-growth environment
- Exposure to high-impact roles with platform ownership
- Opportunity to work with India’s leading health & nutrition brand
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionizing the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now, and our family is constantly growing. We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding: We raised $5 million in a Series A funding.
Skills Required
- 1-2 years of experience in e-commerce operations, catalog management, or digital merchandising
- Experience across D2C, marketplace, and/or quick-commerce platforms
- Understanding of PDP performance drivers, including titles, descriptions, images, bullet points, A+ content, keywords, and on-site SEO
- Ability to interpret dashboards, identify conversion changes, and investigate performance causes
- Strong attention to detail for product listings, keywords, images, and platform specifications
- Willingness to perform repetitive listing optimization across hundreds of SKUs
- Strong written communication for coordinating with design, content, and technology teams
- Keyword research knowledge, including Amazon search terms and on-site search analytics
- Proficiency in Excel or Google Sheets, including VLOOKUP and pivot tables
- Basic understanding of CTR, conversion rate, ATC rate, rankings, Buy Box, and bounce rate
- Experience with Helium10 or similar keyword research tools
- Structured, detail-oriented, and comfortable working across multiple platforms simultaneously
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The Company
What We Do
Nutrabay is an India-based online retailer and health and performance nutrition brand offering authentic nutritional supplements, vitamins, protein products, health foods, and bodybuilding essentials. Its catalog includes whey and plant proteins, creatine, pre-workout supplements, weight gainers, fish oil, multivitamins, protein oats, peanut butter, and protein bars. The company also sells its own supplement range alongside products from international and Indian brands.
