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Edelman is seeking an Analyst, Marketing Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.
The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization.
This role requires a strong balance of analytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients.
Key Responsibilities
Gather, clean, aggregate, and accurately deliver marketing data across multiple channels and platforms like programmatic (DV360, Tradedesk etc.), paid search (SA360) and social (Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earned and website (Google Analytics, Adobe Analytics).
Support cross-channel integrated measurement workflows, campaign analysis and dashboard creation and maintenance using native and third-party platforms like Supermetrics, Tableau, PowerBI, Google Data Studio etc. Ensure data accuracy, consistency, and quality across reporting outputs.
Support development of measurement frameworks, KPIs, website tagging (GTM, Adobe Launch), social listening, real-time monitoring analysis and benchmarks aligned to campaign objectives.
Support, translating insights into recommendations
Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms.
Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BI to support data driven input into campaign planning, optimization, and performance reviews
Participate in internal and client-facing meetings to present insights
Qualifications & Skills
~2 years of experience in marketing analytics, digital media, or related field
~1-2 years of experience with
Analytics tools: Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics
Media/Ad serving platforms: Meta business manager, LinkedIn business manager, Google Ads, Campaign Manager, DV360, Tradedesk, SA360
Tagging solutions: GTM, Adobe Launch
Data integration, cleaning, and dashboard development
Knowledge of paid media, earned media and organic social media and tools like Brandwatch, Sprinklr etc.
Understanding of digital media planning and performance measurement
Strong attention to detail with the ability to manage multiple priorities
Effective communicator with strong data storytelling skills
Ability to work in cross-functional, collaborative environments
Self-starter with a proactive mindset
Curious, analytical thinker with strong problem-solving skills
Team-oriented, supportive, and adaptable in a fast-paced environment
Bachelor’s degree (or equivalent) in a relevant discipline
What Success Looks Like
Delivering accurate reporting that informs campaign decisions
Enabling data-driven optimizations that improve performance outcomes
Building efficient, scalable reporting solutions through automation
Becoming a trusted analytics partner to internal teams and clients
#LI-PP1
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Skills Required
- ~2 years of experience in marketing analytics, digital media, or related field
- Bachelor's degree or equivalent
- Excel (formulas, pivot tables, data manipulation)
- Tableau
- Google Data Studio / Looker Studio
- Datorama
- Supermetrics
- PowerBI
- Google Analytics
- Adobe Analytics
- Meta Business Manager (Facebook/Instagram)
- LinkedIn Business Manager
- Google Ads
- Campaign Manager
- DV360 (Display & Video 360)
- The Trade Desk
- SA360 (Search Ads 360)
- Tagging solutions: Google Tag Manager (GTM), Adobe Launch
- Data integration, cleaning, and dashboard development
- Knowledge of paid, earned, and organic social tools (e.g., Brandwatch, Sprinklr)
- Understanding of digital media planning and performance measurement
- Strong attention to detail and ability to manage multiple priorities
- Effective communicator with strong data storytelling and client-facing presentation skills
- Ability to work in cross-functional, collaborative environments
- Self-starter with proactive mindset, curious analytical thinker, problem-solving skills
Edelman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.
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Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
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Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
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Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.
Edelman Insights
What We Do
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities
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